Brief
influencers for health-conscious millenials and gen z who are interested in fitness and food
Influencers who focus on health, fitness, and food content, appealing to millennials and Gen Z, active on Instagram, YouTube, or TikTok.
Research Insight & Analysis
The product or service being promoted is likely related to health, fitness, and food, targeting health-conscious millennials and Gen Z. In the existing market, this product can be positioned as a lifestyle brand that emphasizes wellness, balanced nutrition, and active living. The brand can differentiate itself by focusing on sustainable and organic options, innovative fitness solutions, or personalized health plans. Highlighting unique selling points such as eco-friendly packaging, community engagement, or exclusive partnerships with fitness experts can also enhance its market position.
The ideal customer profile includes individuals aged 18-35 who are interested in maintaining a healthy lifestyle. These customers are likely to be tech-savvy, socially conscious, and value-driven. They may follow fitness trends, seek nutritious food options, and engage with brands that align with their personal values. Examples of target customers include:
- A 25-year-old urban professional who regularly attends fitness classes and follows a plant-based diet.
- A 22-year-old college student who is passionate about sustainable living and enjoys experimenting with healthy recipes.
- A 30-year-old parent who prioritizes family wellness and seeks convenient, nutritious meal solutions.
To effectively reach the target customers, consider collaborating with the following types of influencers:
Fitness Enthusiasts: Influencers who share workout routines, fitness challenges, and motivational content. They can inspire followers to adopt a healthier lifestyle and introduce the brand's fitness-related products or services.
Food Bloggers: Influencers who focus on healthy recipes, meal prep, and nutrition tips. They can showcase the brand's food products through creative recipes and highlight their health benefits.
Lifestyle Influencers: Influencers who promote overall wellness, including mental health, self-care, and sustainable living. They can integrate the brand into their daily routines and emphasize its alignment with a holistic lifestyle.
To engage the target audience and create viral content, consider the following ideas:
Fitness Challenges: Launch a social media challenge encouraging followers to participate in a series of workouts or healthy habits, with the chance to win prizes or be featured on the brand's platform.
Recipe Series: Collaborate with food bloggers to create a series of healthy recipes using the brand's products, accompanied by visually appealing photos and step-by-step videos.
Influencer Takeovers: Allow influencers to take over the brand's social media accounts for a day, sharing their personal health journeys, tips, and experiences with the brand.
User-Generated Content Campaigns: Encourage customers to share their own fitness and food stories using a specific hashtag, creating a sense of community and authenticity around the brand.
By implementing these strategies, the brand can effectively connect with health-conscious millennials and Gen Z, fostering brand loyalty and expanding its reach in the market.
Curated Influencer List - Searching
#1.Jamie Alexandria | Online Fitness Coach
90%
Match Score
@Jamie Alexandria | Online Fitness Coach
I help women build muscle and gain confidence! 🫶🏽
Click below and join my team! 💗💗
Followers:
27.2K|
Micro Influencer
Engagement Rate:
4.3%
Avg. View:
23596
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Jamie Alexandria focuses on helping women build muscle and gain confidence, which aligns with the brand's target audience of health-conscious millennials and Gen Z. Her content style is engaging and relevant to fitness, making her a suitable candidate for the campaign. Overall, she is a strong fit for the campaign.
#2.Christine Patruno (tea_with_cp)
85%
Match Score
@Christine Patruno (tea_with_cp)
your relatable wellness girly✨
daily nutrition, skincare, & life chats
millennial big sis vibes
𖡡 miami | content + ugc | collabswithcp@gmail.com
Followers:
8.4K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
1688
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Christine Patruno's content focuses on wellness and nutrition, which aligns with the brand's target audience of health-conscious millennials and Gen Z. Her relatable style and engagement with her audience make her a good candidate for the campaign, as she can authentically integrate the brand's products into her content. Overall, she is a strong fit for the campaign.
#3.katie becknell
85%
Match Score
@katie becknell
fitness freak but foodie at heart 🫶🏼
@aybl @gymshark @dfyne.official | BECKNELL
⇩ join my workout app ⇩
Followers:
93.3K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
49105
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Katie Becknell's content focuses on fitness and motivation, which aligns well with the brand's target audience of health-conscious millennials and Gen Z. Her engaging style and focus on workouts make her a suitable candidate for the campaign, as she can authentically integrate the brand's products into her content. Overall, she is a strong fit for the campaign.
#4.Richa Kharb Nutritionist👉Weightloss👉PCOS👉Diabetes👉Thyroid
85%
Match Score
@Richa Kharb Nutritionist👉Weightloss👉PCOS👉Diabetes👉Thyroid
Founder & Director - @indianweightlossdiet
Lose up to 12 kgs in 1 month
Download App Now ⬇️
Followers:
142.6K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
79221
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
Richa Kharb focuses on nutrition and weight loss, which aligns well with the brand's target audience of health-conscious millennials and Gen Z. Her content is relevant to the campaign's goals, and she has a significant following, making her a strong candidate for collaboration. Overall, she is a good fit for the campaign.
#5.FIONA Simpson | online fitness coach
85%
Match Score
@FIONA Simpson | online fitness coach
Gym girl at heart 💪
Coaching you to be the BEST version of yourself without sacrificing the food you love! 💪🏼🩵
@myprotein FIONA
Followers:
250.1K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
45456
Location:
United Kingdom
Fit for"Health-conscious fitness and food enthusiasts"
FIONA Simpson focuses on online fitness coaching, which aligns with the brand's target audience of health-conscious millennials and Gen Z. Her content style is engaging and relevant to fitness, making her a suitable candidate for the campaign. Overall, she is a strong fit for the campaign.
#6.Manu Gupta | 🩺Weight Loss | Thyroid | PCOD | Postpartum
80%
Match Score
@Manu Gupta | 🩺Weight Loss | Thyroid | PCOD | Postpartum
🌎 Helping busy Women & Men Transform, globally!
🥼 Team of Docs, Dieticians & Transformation Experts
👇🏻 𝐓𝐚𝐩 𝐭𝐡𝐞 𝐋𝐈𝐍𝐊 𝐭𝐨 𝐋𝐨𝐬𝐞 𝟏𝟓-𝟐𝟎 𝐤𝐠𝐬 & 𝐁𝐞𝐥𝐥𝐲 𝐅𝐚𝐭
Followers:
280.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
39812
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
Manu Gupta's focus on weight loss and fitness aligns well with the brand's target audience of health-conscious millennials and Gen Z. His content is relevant to the campaign's goals, and he has a significant following, making him a strong candidate for collaboration. Overall, he is a good fit for the campaign.
#7.Alkaline With Adina
80%
Match Score
@Alkaline With Adina
🗽NYC Follow Me here: @adinagossyp
I’ll help you become Ageless
🌱9 + Years Plant Based Health & Wellness Coach
🌿See All My Guides Here⬇️⬇️⬇️
Followers:
111.7K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
33786
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Alkaline With Adina focuses on plant-based health and wellness, which aligns with the brand's target audience of health-conscious millennials and Gen Z. Her content style is engaging and relevant to fitness and nutrition, making her a strong candidate for the campaign. Overall, she is a good fit for the campaign.
#8.Kestler Lloyd | Online Fitness Coach
80%
Match Score
@Kestler Lloyd | Online Fitness Coach
🏛️Helping Men Build An Aesthetic Physique
📲Book A Call To Join My Coaching Team
🏆Dm Me “FREE” To Get Free Programs
💪15+ Clients Served
Followers:
9.2K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
10149
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Kestler Lloyd focuses on helping men build an aesthetic physique, which aligns with the brand's target audience of health-conscious millennials and Gen Z. His content style is engaging and relevant to fitness, making him a suitable candidate for the campaign. Overall, he is a good fit for the campaign.
#9.Arina Negishi
80%
Match Score
@Arina Negishi
⊹Wellness | Lifestyle | Motherhood
⊹Miami
⊹Inquiries: hi@a-n-studio.com
Followers:
224.3K|
Macro Influencer
Engagement Rate:
3.1%
Avg. View:
254423
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Arina Negishi's content focuses on wellness and motherhood, which aligns with the brand's target audience of health-conscious millennials and Gen Z. Her engaging style and focus on self-care make her a suitable candidate for the campaign, as she can authentically integrate the brand's products into her content. Overall, she is a strong fit for the campaign.
#10.Big Mona
80%
Match Score
@Big Mona
▫️Helping busy parents make fitness a lifestyle
▫️Motivation is Optional
▫️#IAM1STPHORM 💪🏻
▫️Join our fitness community 👇🏼
Followers:
121.5K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
47311
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Big Mona focuses on helping busy parents make fitness a lifestyle, which aligns with the brand's target audience of health-conscious millennials and Gen Z. Her content style is engaging and relevant to fitness, making her a suitable candidate for the campaign. Overall, she is a strong fit for the campaign.
#11.Gym Tears | Fitness Workouts
80%
Match Score
@Gym Tears | Fitness Workouts
Get training tips, exercise advice, and workout routines.
Fitness App: @workit.app
Ads: @leadsnetwork.agency
👇Get it 50% off today👇
Followers:
4.0M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
125116
Location:
Fit for"Health-conscious fitness and food enthusiasts"
Gym Tears focuses on fitness workouts and training tips, which aligns well with the brand's target audience of health-conscious millennials and Gen Z. Their content is relevant to the campaign's goals, making them a strong candidate for collaboration. Overall, they are a good fit for the campaign.
#12.Lars Meidell | #1 Fitness Coach For Busy Men
@Lars Meidell | #1 Fitness Coach For Busy Men
Helped 2,000+ busy men, CEOs, directors get a celebrity body with only 3 workouts per week
📲 DM me "READY" to be next 👇
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
154244
Location:
Norway
Fit for"Health-conscious fitness and food enthusiasts"
Lars Meidell focuses on fitness coaching for busy men, which aligns with the brand's target audience of health-conscious millennials and Gen Z. His content style is engaging and relevant to fitness, making him a suitable candidate for the campaign. However, his primary focus on men may limit his appeal to the broader millennial and Gen Z demographics.
#13.Abhay Pandey
@Abhay Pandey
🔥 Calisthenics Trainer | Fitness Influencer
🌟 Get fit & Join my fitness journey!
@myproteinin || Code: " ABHAY " 🛒
Followers:
59.0K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
27220
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
Abhay Pandey is a fitness influencer who focuses on calisthenics and has a strong engagement rate, appealing to health-conscious individuals. His content aligns well with the brand's focus on fitness and healthy lifestyles, making him a suitable candidate for the campaign. However, his audience may not fully represent the millennial and Gen Z demographics, slightly limiting his fit.
#14.Divya Robin
@Divya Robin
Therapist & wellness educator
Helping you manage anxiety, deepen relationships & understand your emotions. 🦋
Real convos to support your growth ✨
Followers:
230.2K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
18409
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Divya Robin focuses on wellness and emotional health, which aligns with the brand's target audience of health-conscious millennials and Gen Z. However, her content primarily revolves around mental health rather than fitness and food, which may not fully meet the campaign's requirements. While she has a significant following, her content style does not directly integrate fitness or nutrition, making her a less suitable fit.
#15.Fashion|Menswear|Fitness
@Fashion|Menswear|Fitness
Delhi
Mumbai, India📍
📩 - ssaluja98@gmail.com
@protrition.in - STK100
Followers:
39.3K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
11550
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
Fashion|Menswear|Fitness focuses on fitness motivation, which aligns with the brand's target audience of health-conscious millennials and Gen Z. However, the content is primarily centered around fashion rather than fitness and food, making it a less suitable fit for the campaign. Therefore, this influencer is not a good match.
#16.Aditi Jain
@Aditi Jain
🧠 Psychology-driven growth strategies
💪🏻 Transforming your Mindset
✨ Manifesting 100k followers this year
👩🏻💼 Founder - @arihantfoundation_
Followers:
7.2K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
3760
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
Aditi Jain's focus on psychology-driven growth strategies does not align with the brand's emphasis on health, fitness, and food for millennials and Gen Z. While she promotes personal development, her content does not specifically address fitness or nutrition, making her a less suitable fit for the campaign. Therefore, she is not a good match.
#17.Tamy Agee Runyan
@Tamy Agee Runyan
Inspiration, Fashion & Fitness Inspire 50yo+ mindset for exercise, fashion & life!
Wife to Wes
Mama to EmileeJayde
Meme to Caid
Bonus Mom to Gavin
Followers:
67.3K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1956
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Tamy Agee Runyan's focus on fashion and fitness for women over 50 does not align with the brand's target audience of millennials and Gen Z. While she promotes a healthy lifestyle, her content does not specifically address fitness and food for the younger demographic. Therefore, she is not a good fit for the campaign.
#18.Daniel Bennett
@Daniel Bennett
Head of Creative at DX Creative
Creative for Grammy winning artists and brands
Daniel.bennett@teamwass.com
Followers:
62.1K|
Micro Influencer
Engagement Rate:
6.7%
Avg. View:
210000
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Daniel Bennett's content focuses on creativity and lifestyle, which does not align with the brand's emphasis on health, fitness, and food for millennials and Gen Z. While he has a strong engagement rate, his content style does not match the campaign's requirements, making him an unsuitable choice. Therefore, he is not a good fit.
#19.Rebecca Marcus, LCSW | Dating & Relationship Therapist
@Rebecca Marcus, LCSW | Dating & Relationship Therapist
🛋️ Therapist for Millennial Women Ready for Real Love
💁🏻♀️From Anxious to Confident, Calm, & Clear
🌺Join the Empowered Women's Dating Group↓
Followers:
7.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
1532
Location:
United States
Fit for"Health-conscious fitness and food enthusiasts"
Rebecca Marcus focuses on dating and relationships, which does not align with the brand's emphasis on health, fitness, and food for millennials and Gen Z. Her content style and target audience do not match the campaign's requirements, making her an unsuitable choice for collaboration. Additionally, her engagement metrics are low, further reducing her fit.
#20.Keerthana Ravindran
@Keerthana Ravindran
Lifestyle | Travel | Fashion
3 lakh + YouTube family ♥️
📥 reach.keerthna@gmail.com | @kirthna__
🇮🇳 🇱🇰 🇶🇦 🇲🇾
Followers:
621.5K|
Macro Influencer
Engagement Rate:
2.7%
Avg. View:
321227
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
Keerthana Ravindran's content focuses on lifestyle, travel, and fashion, which does not align with the brand's emphasis on health, fitness, and food for millennials and Gen Z. While she has a significant following, her content style does not match the campaign's requirements, making her an unsuitable choice. Therefore, she is not a good fit.
#21.Shivani Pau | Podcast Host
@Shivani Pau | Podcast Host
🎧 Podcast: A Millennial Mind | Speaker | Consultant
📚Founder @myperformanceplanner
📧 contact@shivanipau.com
👇🏽New Episode
Followers:
213.7K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
45568
Location:
United Kingdom
Fit for"Health-conscious fitness and food enthusiasts"
Shivani Pau's content focuses on personal growth and mental health, which does not align with the brand's emphasis on health, fitness, and food for millennials and Gen Z. While she has a significant following, her content style does not match the campaign's requirements, making her an unsuitable choice. Therefore, she is not a good fit.
#22.Slice
@Slice
If you’re thinking about it, we’re talking about it.💅
Followers:
54.9K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
45050
Location:
Canada
Fit for"Health-conscious fitness and food enthusiasts"
Slice's content is centered around pop culture and entertainment, which does not align with the brand's focus on health, fitness, and food for millennials and Gen Z. The influencer's audience and content style do not match the campaign's requirements, making them an unsuitable choice. Additionally, the engagement rate is relatively low, further diminishing their fit for the campaign.
#23.Abi Feltham
@Abi Feltham
sobriety, mental health & self-acceptance 🇬🇧
now with added brain cancer! 🧠
💌 james@freefocus.co.uk
all my links ⬇️
Followers:
138.6K|
Macro Influencer
Engagement Rate:
2.6%
Avg. View:
112808
Location:
United Kingdom
Fit for"Health-conscious fitness and food enthusiasts"
Abi Feltham's focus on sobriety and mental health does not align with the brand's emphasis on health, fitness, and food for millennials and Gen Z. While she has a significant following, her content style does not match the campaign's requirements, making her an unsuitable choice. Therefore, she is not a good fit.
#24.OLD SONGS ❤️
@OLD SONGS ❤️
Followers:
1.7K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
385
Location:
India
Fit for"Health-conscious fitness and food enthusiasts"
OLD SONGS does not provide relevant content related to health, fitness, or food, making it an unsuitable choice for the brand's campaign targeting millennials and Gen Z. The account appears to focus on music rather than wellness or fitness, which does not align with the brand's objectives. Therefore, this influencer is not a good fit.
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