Health and wellness influencers who focus on disease prevention and health awareness. They should have a strong presence on social media platforms like Instagram, TikTok, or YouTube.

Product Positioning

The product in question is a dengue test, which falls under the health and medical category. This product can be positioned as a crucial tool for early detection and prevention of dengue fever, a mosquito-borne viral infection. Given the increasing awareness and concern about mosquito-borne diseases, the dengue test can be marketed as an essential health check-up, especially in regions prone to dengue outbreaks. Emphasizing its accuracy, ease of use, and quick results can help differentiate it from other diagnostic tools.

Target Customers

The ideal customer profile for the dengue test includes:

1. Residents in Dengue-Prone Areas: Individuals living in regions with a high incidence of dengue fever, such as tropical and subtropical areas.
2. Health-Conscious Individuals: People who prioritize their health and are proactive about regular health check-ups.
3. Parents and Families: Families with children, as they are often more vulnerable to infections and parents are generally more cautious about their health.
4. Travelers: Individuals traveling to dengue-endemic regions who want to ensure they are not infected.
5. Healthcare Providers: Clinics, hospitals, and healthcare professionals who can recommend and administer the test.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers focus on overall health, fitness, and wellness. They can educate their audience about the importance of early detection of dengue and how the test can help.

2. Medical Professionals: Doctors, nurses, and other healthcare professionals who have a strong following on social media. Their endorsement can add credibility to the product.

3. Parenting Influencers: Influencers who focus on family and child health. They can highlight the importance of keeping children safe from dengue and the role of the test in early detection.

4. Travel Bloggers/Vloggers: Influencers who travel frequently, especially to tropical regions. They can share their experiences and the importance of getting tested for dengue before and after travel.

5. Local Influencers in Dengue-Prone Areas: Influencers who have a strong local following in regions where dengue is prevalent. They can raise awareness about the disease and promote the test as a preventive measure.

Content Creation Ideas

1. Educational Posts: Create informative posts about dengue fever, its symptoms, and the importance of early detection. Use infographics and short videos to make the content engaging.

2. Personal Stories: Share testimonials from individuals who have used the dengue test and how it helped them. Personal stories can create a strong emotional connection with the audience.

3. Live Q&A Sessions: Collaborate with medical professionals to host live Q&A sessions on social media platforms. They can answer questions about dengue, its prevention, and the benefits of the dengue test.

4. Travel Safety Tips: For travel influencers, create content around travel safety tips, including the importance of getting tested for dengue when traveling to high-risk areas.

5. Family Health Campaigns: Partner with parenting influencers to run campaigns focused on family health and safety, emphasizing the role of the dengue test in protecting children and family members.

By leveraging these strategies, the dengue test can be effectively promoted to the target audience, ensuring widespread awareness and adoption.