Healthcare and fitness influencers with 50,000 followers, aged 18-45, active on Instagram/YouTube/TikTok.

Product Positioning

The health vitals app is positioned as a global competitor in the fitness and healthcare market, focusing on tracking step count, exercise minutes, and standing minutes. This app can be positioned as a comprehensive health monitoring tool that not only tracks physical activity but also encourages a balanced lifestyle. By emphasizing its global reach and comprehensive tracking features, the app can appeal to health-conscious individuals who are looking for a reliable and user-friendly tool to monitor their daily activities and improve their overall well-being.

Target Customers

The ideal customer profile for this app includes:

• Fitness Enthusiasts: Individuals who are actively engaged in fitness activities and are looking for tools to track their progress and optimize their workouts.
• Health-Conscious Individuals: People who are focused on maintaining a healthy lifestyle and are interested in monitoring their daily activity levels to ensure they are meeting their health goals.
• Tech-Savvy Users: Users who are comfortable with technology and are looking for innovative solutions to track and improve their health metrics.

Illustrative examples include a young professional who uses the app to track their daily steps and exercise routine, a middle-aged individual who wants to ensure they are staying active throughout the day, and a tech-savvy college student who is interested in using data to improve their fitness levels.

Potential Influencer Matches

• Fitness Trainers: Influencers who are certified fitness trainers can provide credibility and expert advice on how to use the app to enhance workout routines. They can reach fitness enthusiasts and health-conscious individuals by demonstrating the app's features in their workout videos and tutorials.

• Health and Wellness Bloggers: These influencers can create content around the importance of tracking health metrics and how the app can be integrated into a healthy lifestyle. They can reach a broad audience interested in health and wellness topics.

• Tech Reviewers: Influencers who focus on reviewing tech products can highlight the app's features, usability, and benefits. They can reach tech-savvy users who are interested in the latest health and fitness technology.

Content Creation Ideas

• Challenge Series: Create a series of challenges that encourage users to increase their step count, exercise minutes, or standing minutes. Influencers can participate and share their progress, encouraging their followers to join in.

• Success Stories: Share testimonials and success stories from users who have achieved their health goals using the app. Influencers can interview these users and share their stories with their audience.

• Feature Highlights: Develop content that focuses on specific features of the app, such as its global reach or unique tracking capabilities. Influencers can create tutorials or reviews that showcase these features.

• Live Workouts: Collaborate with fitness influencers to host live workout sessions where they use the app to track their activity in real-time, demonstrating its functionality and benefits to their audience.