Female influencers aged 13-29 with a focus on health, fitness, or lifestyle, active on Instagram, TikTok, and YouTube.

Product Positioning

Crumbl Cookies is a brand known for its gourmet cookies, often featuring unique and rotating flavors. To position Crumbl Cookies effectively in the market, the brand should emphasize the quality and creativity of its products while aligning with a lifestyle that balances indulgence with health-conscious choices. Highlighting the use of premium ingredients and offering options that cater to dietary preferences (e.g., gluten-free, low-sugar) can enhance the brand's appeal to health-conscious consumers.

Target Customers

The ideal customer profile includes teenage girls and women in their 20s who are interested in trendy, high-quality food products. These customers are likely to be active on social media platforms, enjoy trying new and unique flavors, and appreciate brands that offer a balance between indulgence and health. Examples of target customers include:

• High school and college students who enjoy sharing food experiences with friends.
• Young professionals who seek convenient yet premium snack options.
• Health-conscious individuals who appreciate brands that offer healthier alternatives without compromising on taste.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content related to food, fashion, and daily life. They can showcase Crumbl Cookies as part of a balanced lifestyle, appealing to followers interested in both indulgence and health.

• Food Bloggers and Vloggers: Influencers who focus on food content can create engaging reviews and taste tests of Crumbl Cookies, highlighting the brand's unique flavors and quality.

• Health and Wellness Influencers: Collaborate with influencers who promote a healthy lifestyle to emphasize any health-conscious options Crumbl Cookies offers, such as lower-calorie or gluten-free varieties.

Content Creation Ideas

• Flavor Reveal Videos: Create anticipation by collaborating with influencers to reveal new or seasonal flavors in engaging video formats.

• Recipe and Pairing Suggestions: Encourage influencers to share creative ways to enjoy Crumbl Cookies, such as pairing them with healthy beverages or incorporating them into dessert recipes.

• Behind-the-Scenes Content: Offer influencers a behind-the-scenes look at the cookie-making process, emphasizing the quality and care that goes into each product.

• User-Generated Content Campaigns: Launch a campaign encouraging followers to share their own Crumbl Cookies experiences, using a specific hashtag to increase brand visibility and engagement.