Influencers who focus on healthy eating, veganism, and plant-based diets. They should be active on Instagram, TikTok, or YouTube and have a follower count between 5,000 and 150,000.

Product Positioning

The user's query suggests a focus on promoting products related to fruit, vegetables, healthy food, and vegan topics. These products can be positioned within the health and wellness market, which is currently experiencing significant growth. The brand can emphasize the benefits of a healthy lifestyle, plant-based diets, and the importance of consuming fresh, natural foods. Positioning the brand as a provider of high-quality, nutritious, and sustainable food options can attract health-conscious consumers.

Target Customers

The ideal customer profile for this campaign includes:

• Health Enthusiasts: Individuals who prioritize their health and are interested in maintaining a balanced diet.
• Vegans and Vegetarians: People who follow a plant-based diet and are always on the lookout for new vegan-friendly products.
• Fitness Enthusiasts: Those who are into fitness and understand the importance of nutrition in their fitness journey.
• Eco-conscious Consumers: Individuals who are concerned about the environment and prefer sustainable and eco-friendly products.

Illustrative examples:

• A 30-year-old woman who practices yoga and follows a vegan diet.
• A 25-year-old man who is a fitness trainer and promotes healthy eating habits.
• A 40-year-old mother who is looking for healthy food options for her family.

Potential Influencer Matches

Micro-Influencers (5,000 - 50,000 followers)

• Health and Wellness Bloggers: These influencers often share tips on healthy living, recipes, and wellness advice. They have a dedicated following that trusts their recommendations.
• Vegan Food Creators: Influencers who focus on vegan recipes and plant-based diets. Their audience is highly engaged and interested in vegan products.
• Fitness Enthusiasts: Influencers who share workout routines, fitness tips, and nutrition advice. They can highlight the importance of healthy eating in achieving fitness goals.

Mid-Tier Influencers (50,000 - 150,000 followers)

• Lifestyle Influencers: These influencers cover a broad range of topics, including health, fitness, and food. They can reach a wider audience and create diverse content.
• Nutrition Experts: Influencers with a background in nutrition who provide expert advice on healthy eating. Their credibility can enhance the brand's reputation.
• Eco-Friendly Advocates: Influencers who promote sustainable living and eco-friendly products. They can attract environmentally conscious consumers.

Content Creation Ideas

General Ideas

• Recipe Videos: Influencers can create engaging reels showcasing easy and delicious recipes using the brand's products.
• Healthy Eating Tips: Short, informative videos providing tips on how to incorporate more fruits and vegetables into daily meals.
• Product Reviews: Honest reviews and testimonials from influencers about the brand's products, highlighting their benefits and taste.

Creative Ideas

• "What I Eat in a Day": Influencers can share a day in their life, focusing on their healthy eating habits and featuring the brand's products.
• Cooking Challenges: Fun and interactive cooking challenges where influencers create unique recipes using the brand's products and encourage their followers to participate.
• Behind-the-Scenes: Influencers can take their audience behind the scenes of how the brand's products are made, emphasizing quality and sustainability.

By collaborating with influencers who align with the brand's values and target audience, the campaign can effectively reach and engage potential customers, driving awareness and sales.