MyInfluencer
Brief

"looking for food influencers who promote healthy products as well and can create recipie videos in India preferably women "

Healthy food recipe influencers in India

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on healthy food products, specifically those that can be incorporated into recipes. The brand can be positioned as a promoter of healthy eating habits, offering nutritious and delicious food options. This positioning aligns with the growing trend of health-conscious consumers in India who are looking for ways to maintain a balanced diet without compromising on taste.

Target Customers

The ideal customer profile for this brand would include:

  • Health-conscious individuals: People who are actively seeking to improve their diet and lifestyle.
  • Young professionals: Individuals who have busy schedules but still want to eat healthily.
  • Fitness enthusiasts: People who are into fitness and are looking for nutritious food options to complement their workout routines.
  • Families: Parents who want to provide healthy meals for their children.

Illustrative examples:

  • A 30-year-old woman working in a corporate job in Mumbai, who follows a strict diet plan and is always on the lookout for new healthy recipes.
  • A 25-year-old fitness trainer in Bangalore who shares meal prep ideas with his clients.
  • A 40-year-old mother in Delhi who wants to ensure her family eats nutritious meals.

Potential Influencer Matches

Types of Influencers

  1. Health and Wellness Influencers: These influencers focus on promoting a healthy lifestyle, including diet, exercise, and mental well-being. They can effectively communicate the benefits of the healthy food products and create engaging recipe videos.

  2. Food Bloggers and Chefs: Influencers who specialize in cooking and recipe creation. They can showcase the versatility of the products by creating various healthy recipes.

  3. Fitness Influencers: These influencers can highlight how the healthy food products fit into a balanced diet and support fitness goals.

Specific Requirements

  • Gender: Preferably women
  • Location: India
  • Content Type: Recipe videos

Content Creation Ideas

General Ideas

  1. Recipe Tutorials: Step-by-step videos showing how to create healthy meals using the products.
  2. Meal Prep Ideas: Tips and tricks for preparing healthy meals in advance.
  3. Nutritional Information: Videos explaining the nutritional benefits of the products.

Creative Ideas

  1. Healthy Challenge Series: A series where the influencer takes on a challenge to eat only healthy meals for a week using the products.
  2. Family Cooking Sessions: Videos featuring the influencer cooking healthy meals with their family, emphasizing the importance of healthy eating for all ages.
  3. Fitness Meal Plans: Collaborations with fitness influencers to create meal plans that complement different workout routines.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and promote its healthy food products.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Healthy food recipe influencers in India
Campaign Objectives
Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content.
Influencer Persona
Female food influencers in India who focus on healthy eating and lifestyle. They should be capable of creating engaging recipe videos and have a strong presence on Instagram, YouTube, or TikTok.
Content Themes
#HealthyEating #RecipeVideos #IndianFood
#1
Recipe30
Recipe30
@UCy_iF2lqOucgmK1BLCl-6vQ
AU
Quick and easy meals cooked at home. I help and encourage people to learn and enjoy the lost art of cooking at home. It's fun, it's healthier and can be cheaper. Plus you will get to travel with me on exciting food adventures. For media and sponsorship opportunities, contact joel: All mail to: PO Box 416 Mount Martha Victoria 3934 Australia
Followers
1.3M
Mega Influencer
Engagement Rate
0.2%
Last Post
1 month ago
50%Match Score
Fit for"Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content."
This influencer focuses on cooking and food, but there is no specific emphasis on healthy eating or Indian cuisine, making them a partial fit.
#2
Karl Rock
Karl Rock
@UCtfXgNnA-QcxjHJjk5wXLFg
IN
Karl Rice, known online as Karl Rock, is a Hindi-speaking Kiwi ex-pat who takes viewers behind the scenes of incredible India and its neighbours. In his videos, he shares tips for foreigners to help them travel confidently & safely in India and helps people better understand the country. He’s described by the Indian Express as "the modern-day Lonely Planet guide." He has visited every state and union territory in India, and its culturally similar neighbours – Pakistan and Bangladesh, and aims to make others fall in love with India and the subcontinent. He is married to Manisha Malik from Haryana, India. He lives with his wife and her family in New Delhi and loves to make masala chai for the family and share his Indian life on social media. Contact: https://blog.karlrock.com/contact/
Followers
3.0M
Mega Influencer
Engagement Rate
0.1%
Last Post
1 month ago
45%Match Score
Fit for"Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content."
This influencer focuses on travel and cultural experiences in India, but not specifically on healthy eating or recipe videos, making them a partial fit.
#3
papah!
papah!
@UCuqo67tPvKT_wua8tYUo38g
US
Where Mexican dads share their unique perspectives on the world through candid conversations, food reviews, and reactions. Subscribe now to become part of the papah familia!
Followers
137.0K
Macro Influencer
Engagement Rate
2.5%
Last Post
2 months ago
40%Match Score
Fit for"Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content."
The content is focused on candid conversations and food reviews, but not specifically on healthy eating or recipe videos, making them a partial fit.
#4
Gordon Ramsay
Gordon Ramsay
@UCIEv3lZ_tNXHzL3ox-_uUGQ
The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. New uploads every week - subscribe now to stay up to date!
Followers
20.9M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content."
This is an official account for Gordon Ramsay, a well-known chef, but it does not focus on healthy eating or Indian recipes, and is not a personal influencer account.
#5
Jessi & Alessio
Jessi & Alessio
@UC8OqJ6qmoxMtia0DBHYCH2g
US
Ciao Ragazzi! We are Alessio and Jessi Pasini, an Italian + American couple living in the US. As an Italian husband, Alessio loves trying crazy foods and snacks from the United States, speaking with his hands, complaining about Americanized Italian food, and being adorably charming and loveable. As his American wife, Jessi enjoys trolling Alessio and filming every second of it. If you're new to our channel, we share funny videos about culture shocks, travel stories, delicious recipes, and relationships. Subscribe and turn on notifications so we can have some fun! Our goal is to bring you joy and make you laugh. Follow @thepasinis on all social networks (TikTok, Instagram, Facebook, etc) We're glad you're here to join the fun! Ciao for now- J+A
Followers
675.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content."
Although this influencer creates food-related content, it is more about cultural experiences and humor rather than healthy eating or Indian recipes.
#6
The YUH Family
The YUH Family
@UC2wTnMBvQ_TH0qn5rJl8hWQ
CA
WELCOME TO THE YUH FAMILY! 🤝 This channel is run by Josh and Lily we're just here following our dreams and making fun videos! ⭐ Follow us on Instagram and TikTok for more content! 🤗 Email for business inquiries only: all other inquiries can be directed to one of the social media links below ✅ 💌: theyuhfam@henrytalents.com This channel features Food, Pranks, Challenges, and Reactions!
Followers
1.6M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
25%Match Score
Fit for"Looking for female food influencers in India who promote healthy products and can create recipe videos. Ideal influencers should be active on platforms like Instagram, YouTube, and TikTok, and focus on healthy eating and lifestyle content."
This influencer focuses on a variety of content including pranks and challenges, which does not align with the brand's focus on healthy eating and recipe videos.