Influencers who focus on healthy living, fitness enthusiasts, wellness bloggers, and lifestyle content creators with a US-based following.

Product Positioning

The brand in question is a personal trainer and nutritionist service aiming to reach a broader audience interested in a healthy lifestyle. The service can be positioned as a comprehensive health and wellness solution that combines personalized fitness training with tailored nutritional advice. This dual approach can be marketed as a unique selling proposition (USP) in a market saturated with either fitness-only or nutrition-only services.

Target Customers

The ideal customer profile for this service includes:

• Demographics: Primarily adults aged 25-45, both male and female, with a slight skew towards women based on the influencer's audience.
• Geographics: Predominantly based in the United States.
• Psychographics: Individuals who are health-conscious, interested in fitness and nutrition, and looking for a balanced lifestyle. They are likely to follow wellness trends and seek expert advice on maintaining a healthy lifestyle.
• Behavioral: Active on social media, particularly Instagram and YouTube, where they follow influencers for tips on workouts, meal plans, and mental health.

Potential Influencer Matches

Types of Influencers

1. Lifestyle Influencers: These influencers share content about their daily lives, including fitness routines, healthy meals, and mental wellness tips. They are relatable and can authentically integrate the personal trainer and nutritionist service into their content.

2. Fitness Enthusiasts: While not professional trainers, these influencers are passionate about fitness and often share their workout routines and fitness journeys. They can demonstrate the effectiveness of the training programs offered by the service.

3. Health and Wellness Bloggers: These influencers focus on overall well-being, including mental health, nutrition, and physical fitness. They can provide a holistic view of the benefits of the service.

Specific Requirements

• Audience Location: Most followers should be based in the US.
• Language: Content should be posted in English.

Content Creation Ideas

General Ideas

1. Workout Routines: Influencers can share snippets of their workout sessions designed by the personal trainer, showcasing the effectiveness and variety of the exercises.
2. Meal Prep and Recipes: Influencers can post videos or photos of nutritious meals planned by the nutritionist, emphasizing the ease and health benefits.
3. Mental Health Tips: Content focusing on mental wellness, such as meditation techniques, stress management tips, and the importance of a balanced lifestyle.

Creative Ideas

1. 30-Day Challenge: An influencer can host a 30-day fitness and nutrition challenge, encouraging their followers to join and share their progress. This can create a sense of community and engagement.
2. Live Q&A Sessions: Influencers can host live sessions with the personal trainer and nutritionist, allowing followers to ask questions and get personalized advice.
3. Transformation Stories: Sharing before-and-after stories of clients who have benefited from the service can be powerful. Influencers can interview these clients and share their journeys.

By collaborating with the right influencers and creating engaging content, the personal trainer and nutritionist service can effectively reach and resonate with their target audience.