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Brief

"I'm working with a personal trainer and nutritionist who wants to reach more people. So we are looking for an influencer who is NOT a personal trainer or nutritionist but posts about having a healthy lifestyle, showing workouts, meals, tips for good mental health, etc. The requirement is that the influencer has most of her followers living in the US and posts in English."

I'm working with a personal trainer and nutritionist who wants to reach more people. So we are looking for an influencer who is NOT a personal trainer or nutritionist but posts about having a healthy lifestyle, showing workouts, meals, tips for good mental health, etc. The requirement is that the influencer has most of her followers living in the US and posts in English.

Research Insight & Analysis

Product Positioning

The brand in question is a personal trainer and nutritionist service aiming to reach a broader audience interested in a healthy lifestyle. The service can be positioned as a comprehensive health and wellness solution that combines personalized fitness training with tailored nutritional advice. This dual approach can be marketed as a unique selling proposition (USP) in a market saturated with either fitness-only or nutrition-only services.

Target Customers

The ideal customer profile for this service includes:

  • Demographics: Primarily adults aged 25-45, both male and female, with a slight skew towards women based on the influencer's audience.
  • Geographics: Predominantly based in the United States.
  • Psychographics: Individuals who are health-conscious, interested in fitness and nutrition, and looking for a balanced lifestyle. They are likely to follow wellness trends and seek expert advice on maintaining a healthy lifestyle.
  • Behavioral: Active on social media, particularly Instagram and YouTube, where they follow influencers for tips on workouts, meal plans, and mental health.

Potential Influencer Matches

Types of Influencers

  1. Lifestyle Influencers: These influencers share content about their daily lives, including fitness routines, healthy meals, and mental wellness tips. They are relatable and can authentically integrate the personal trainer and nutritionist service into their content.

  2. Fitness Enthusiasts: While not professional trainers, these influencers are passionate about fitness and often share their workout routines and fitness journeys. They can demonstrate the effectiveness of the training programs offered by the service.

  3. Health and Wellness Bloggers: These influencers focus on overall well-being, including mental health, nutrition, and physical fitness. They can provide a holistic view of the benefits of the service.

Specific Requirements

  • Audience Location: Most followers should be based in the US.
  • Language: Content should be posted in English.

Content Creation Ideas

General Ideas

  1. Workout Routines: Influencers can share snippets of their workout sessions designed by the personal trainer, showcasing the effectiveness and variety of the exercises.
  2. Meal Prep and Recipes: Influencers can post videos or photos of nutritious meals planned by the nutritionist, emphasizing the ease and health benefits.
  3. Mental Health Tips: Content focusing on mental wellness, such as meditation techniques, stress management tips, and the importance of a balanced lifestyle.

Creative Ideas

  1. 30-Day Challenge: An influencer can host a 30-day fitness and nutrition challenge, encouraging their followers to join and share their progress. This can create a sense of community and engagement.
  2. Live Q&A Sessions: Influencers can host live sessions with the personal trainer and nutritionist, allowing followers to ask questions and get personalized advice.
  3. Transformation Stories: Sharing before-and-after stories of clients who have benefited from the service can be powerful. Influencers can interview these clients and share their journeys.

By collaborating with the right influencers and creating engaging content, the personal trainer and nutritionist service can effectively reach and resonate with their target audience.

Curated Influencer List
#1
Brittany Lupton
Brittany Lupton
@UCdQUKIAWvHRaZJS36Z9sXxw
US
your go-to gym bestie. let's lift, find balance and fall in love with the process. i'm so glad you're here!
Followers
196.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking influencers who promote a healthy lifestyle, including workouts, meals, and mental health tips. The ideal influencer should not be a personal trainer or nutritionist but should have a significant following in the US and post content in English. The goal is to promote the services of a personal trainer and nutritionist to a broader audience."
This influencer focuses on fitness and weight loss journeys, which aligns well with the brand's goals. The influencer's content style and tone match the brand's desired style, making them a good fit.
#2
Rebecca-Louise
Rebecca-Louise
@UCi0AqmA_3DGPFCu5qY0LLSg
US
DownloadHey, Welcome to #TEAMBURN πŸ™ŒπŸ» I am so excited to have you working out with me! My community says that they ,Come for the workout and leave with a changed MINDSET!' ⚑️ I'm Rebecca and after playing competitive sports growing up I have always had a love for exercise and being part of a team πŸ’ͺ🏻 I never knew what to do at the gym with all the equipment so I started to workout from home. I loved it so much that I started to share what I was doing & because I was finally seeing results! SUBSCRIBE to my channel for the new workouts posted every Monday! We have a wide variety of workouts for all levels which means you never get bored! Let's have some FUN, grow our mindsets, cheer each other on & be the best versions of ourselves. In May of 2022 I climbed Mount Everest & I will be sharing my documentary here. Love, Rebecca xxx www.BURNbyRebecca.com #Exerciseforwomen #FreeWorkoutProgram #Homeworkoutsforwomen #Howtoloseweight #burnbyrebecca #teamburn
Followers
727.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are seeking influencers who promote a healthy lifestyle, including workouts, meals, and mental health tips. The ideal influencer should not be a personal trainer or nutritionist but should have a significant following in the US and post content in English. The goal is to promote the services of a personal trainer and nutritionist to a broader audience."
Rebecca's content focuses on workouts, mental health, and personal stories, which aligns well with the brand's goals. The large follower count and engaging content style make her a strong candidate.
#3
JENNA πŸ’— bariatric bestie
JENNA πŸ’— bariatric bestie
@jenna_bariatricbestie
United States
200k on tik tok -168 lbs overall -67 lbs natural, -101 lbs WLS/RNY πŸ’Œ tiktokjenna98@gmail.com
Followers
107.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking influencers who promote a healthy lifestyle, including workouts, meals, and mental health tips. The ideal influencer should not be a personal trainer or nutritionist but should have a significant following in the US and post content in English. The goal is to promote the services of a personal trainer and nutritionist to a broader audience."
This influencer focuses on weight loss and fitness journeys, which aligns well with the brand's goals. The influencer's content style and tone match the brand's desired style, making them a good fit.
#4
Alexandra Kay
Alexandra Kay
@aliwkay
United States
β€œAli” πŸ‘‹πŸΌ || 565K tik tok THAT SELFISH MOM @theselfishstylerental @selfishmompodcast πŸ‘©πŸ»β€πŸŽ“ M.S. mental health counseling ⬇️
Followers
185.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking influencers who promote a healthy lifestyle, including workouts, meals, and mental health tips. The ideal influencer should not be a personal trainer or nutritionist but should have a significant following in the US and post content in English. The goal is to promote the services of a personal trainer and nutritionist to a broader audience."
This influencer focuses on fitness, mental health, and motherhood, which aligns well with the brand's goals. The influencer is based in the US, which meets the brand's requirement. However, the content may not cover the broader aspects of balanced living.
#5
Malcolm Regisford
Malcolm Regisford
@tappedinwellness
United States
LAπŸ“| Holistic Wellness Enthusiast πŸŒ€ Plant Based Cook 🌱 Former D1 Hooper πŸ€ Conscious Living πŸ§˜πŸΎβ€β™‚οΈ
Followers
385.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking influencers who promote a healthy lifestyle, including workouts, meals, and mental health tips. The ideal influencer should not be a personal trainer or nutritionist but should have a significant following in the US and post content in English. The goal is to promote the services of a personal trainer and nutritionist to a broader audience."
This influencer focuses on holistic wellness and plant-based living, which aligns well with the brand's goals. The influencer is based in the US, which meets the brand's requirement. However, the content may not cover the broader aspects of mental health and balanced living.
#6
Nicki Andrea
Nicki Andrea
@UCuR0YJqHLbeKE65PR96SRSw
US
Hey guys, I’m Nicki. I’m a model based out of Los Angeles, California. I make videos on a wide range of topics; from health and fitness, to modeling, to random vlogs, to fashion. Subscribe for more!
Followers
272.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are seeking influencers who promote a healthy lifestyle, including workouts, meals, and mental health tips. The ideal influencer should not be a personal trainer or nutritionist but should have a significant following in the US and post content in English. The goal is to promote the services of a personal trainer and nutritionist to a broader audience."
Nicki's content covers health, fitness, and lifestyle topics, which aligns well with the brand's goals. The large follower count and engaging content style make her a strong candidate.