Influencers in the cannabis, wellness, and food niches who can create engaging content about hemp-derived products.

Product Positioning

The product in question is hemp-derived delta 9 THC edibles in the form of freeze-dried candy. This product can be positioned as a premium, delicious, and convenient way to consume THC. Given the unique form factor (freeze-dried candy), it can be marketed as a novel and enjoyable alternative to traditional edibles like gummies or chocolates. The emphasis on taste ("SO delicious") suggests that flavor is a key selling point, which can be highlighted in marketing campaigns.

Target Customers

Ideal Customer Profile

1. Cannabis Enthusiasts: Individuals who are already familiar with and enjoy cannabis products, looking for new and exciting ways to consume THC.
2. Health-Conscious Consumers: People who prefer edibles over smoking or vaping due to health concerns but still want to enjoy the effects of THC.
3. Foodies and Snack Lovers: Those who appreciate unique and delicious snacks and are open to trying new products.
4. Young Adults (21-35): This age group is more likely to experiment with cannabis products and is active on social media platforms where influencer marketing is effective.

Illustrative Examples

• A 28-year-old professional who enjoys cannabis in social settings and is always on the lookout for new products to share with friends.
• A 32-year-old health-conscious individual who prefers edibles over smoking and values high-quality, tasty products.
• A 25-year-old foodie who loves trying new snacks and sharing their experiences on social media.

Potential Influencer Matches

Types of Influencers

1. Cannabis Influencers: These influencers specialize in cannabis-related content and have a dedicated following of cannabis enthusiasts. They can provide in-depth reviews and educate their audience about the benefits and unique features of the product.
2. Food Bloggers and Snack Reviewers: Influencers who focus on food and snacks can highlight the delicious taste and unique freeze-dried form of the edibles.
3. Health and Wellness Influencers: These influencers can promote the product as a healthier alternative to smoking or vaping, appealing to their health-conscious followers.
4. Lifestyle Influencers: Influencers who share various aspects of their daily lives, including food, wellness, and social activities, can integrate the product into their content naturally.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews by cannabis influencers, highlighting the taste, effects, and unique freeze-dried form.
• Unboxing Videos: Influencers can create unboxing videos to showcase the packaging and first impressions of the product.
• Taste Tests: Food bloggers can conduct taste tests and compare the product to other edibles, emphasizing its delicious flavor.

Creative Ideas

• Recipe Integration: Influencers can create recipes that incorporate the freeze-dried candy, such as THC-infused desserts or snacks.
• Themed Content: Collaborate with influencers to create themed content around holidays or special events, such as "420 celebrations" or "summer snack ideas."
• Behind-the-Scenes: Share behind-the-scenes content of the production process, emphasizing the quality and care that goes into making the edibles.
• User-Generated Content: Encourage customers to share their own experiences and reviews on social media, creating a community around the product.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, impactful content that highlights the unique features and delicious taste of their hemp-derived delta 9 THC edibles.