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Brief

"Influencers for Hidesign brand in Pondicherry"

Influencers for Hidesign brand in Pondicherry

Research Insight & Analysis

Product Positioning

Hidesign is a well-known brand specializing in high-quality leather goods, including handbags, wallets, and accessories. The brand is recognized for its craftsmanship, premium materials, and stylish designs. In the Pondicherry market, Hidesign can leverage its local roots and heritage, as the brand was founded in Pondicherry. This local connection can be a unique selling point, emphasizing authenticity, craftsmanship, and sustainability.

Target Customers

The ideal customer profile for Hidesign in Pondicherry would include:

  • Young Professionals: Individuals aged 25-40 who are looking for stylish yet professional accessories for work.
  • Fashion Enthusiasts: People who appreciate high-quality, designer leather goods and are willing to invest in premium products.
  • Tourists: Visitors to Pondicherry who are interested in purchasing locally-made, high-quality souvenirs.
  • Eco-conscious Consumers: Customers who value sustainability and ethical production practices.

Potential Influencer Matches

Local Fashion Influencers

Influencers who are based in or frequently visit Pondicherry and have a strong following in the region. They can highlight the local heritage and craftsmanship of Hidesign products.

Lifestyle Bloggers

Bloggers who focus on lifestyle, travel, and fashion. They can create content around the experience of visiting Hidesign stores in Pondicherry and showcase the products in various lifestyle settings.

Eco-conscious Influencers

Influencers who promote sustainable and ethical fashion. They can emphasize Hidesign's commitment to sustainability and the use of eco-friendly materials.

Professional Influencers

Influencers who cater to young professionals and business audiences. They can showcase Hidesign products as stylish and functional accessories for the workplace.

Content Creation Ideas

Local Heritage Stories

Create content that tells the story of Hidesign's origins in Pondicherry, featuring behind-the-scenes looks at the craftsmanship and production process.

Style Guides

Influencers can create style guides showing how to incorporate Hidesign products into various outfits, from casual to professional.

Sustainable Fashion Features

Highlight Hidesign's commitment to sustainability through content that focuses on eco-friendly materials and ethical production practices.

Travel Diaries

Influencers can create travel diaries that include visits to Hidesign stores in Pondicherry, showcasing the shopping experience and the unique products available.

Customer Testimonials

Feature testimonials from satisfied customers, particularly those who have a strong connection to Pondicherry, to build trust and authenticity.

By leveraging these strategies, Hidesign can effectively reach its target audience in Pondicherry and enhance its brand presence in the region.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Hidesign brand influencers in Pondicherry
Campaign Objectives
Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products.
Influencer Persona
Local influencers in Pondicherry with a strong following and engagement.
Content Themes
#HidesignPondicherry #PondicherryFashion #LocalStylePondicherry
#1
Digi Pondy
Digi Pondy
@UCAUrhb6PHUH0u_gUjYPYYTg
IN
Explore trendsetting content based on Pondicherry, Digi Pondy is a Digital Partner that has come up with unique ways to serve people with meaningful content by providing values. We enable businesses to grow their brands, reach out to new audiences and set the latest digital trends. We are open to collaborating & exploring content such as Business, Tourism, Health & Wellness, Career Guidance, Services, Marketing & Entertainment to meet their Brand Goals. Write us for any collaborations or some inquiries to digipondi@gmail.com
Followers
610
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products."
The channel focuses on trendsetting content in Pondicherry, which aligns well with Hidesign's local presence requirement and content ideas.
#2
Celine Sousairaj
Celine Sousairaj
@UCnPsNfZ4sYn1tyg9xP27n0A
IN
Welcome to my world of beauty, lifestyle, travel and delicious food. Join me on a journey where I explore the latest beauty trends, share my wanderlust filled adventures, curated lifestyle that celebrates the joy in every moment & mouthwatering food experiences. Subscribe for daily dose of glam, everyday joys, wanderlust and flavor. Let's make every moment beautiful together ✨
Followers
694
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products."
This influencer covers beauty, lifestyle, travel, and food, which aligns well with Hidesign's brand. They are based in India and mention Pondicherry, making them a good fit for the campaign.
#3
FASHION FROG INDIA
FASHION FROG INDIA
@fashionfrogofficial
India
CEO: @jana_07r Creative Head @suganaliex Modelling | Advertising | Fashion Events
Followers
1.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products."
The channel focuses on fashion and modeling, which aligns with Hidesign's content ideas, but it lacks a strong local presence in Pondicherry.
#4
Scherezade Shroff
Scherezade Shroff
@UCNrfs-wsE7yadASGhw6iKWg
IN
Hi Guys!!! I make fashion & beauty videos, makeup & hair tutorials, travel vlogs, DIY's and lots of other fun videos every Monday & Friday! Subscribe now to watch all my videos!!! XOXO Scherezade Shroff - "Have fun with fashion, there are no rules!" BUSINESS INQUIRIES: sherry.shroff@gmail.com FOR LETTERS AND CARDS!!! - Scherezade Shroff, P.O. Box No 227, Mumbai G.P.O., Mumbai- 400001, India. Don't send anything that wont fit into an envelope coz they don't allow parcels for a postbox in India. FAQ's 1. Are you Indian? - Yes I'm Indian & I live in Mumbai! 2. What camera do you use? - I mainly shoot with my Sony A7C but I also use the Canon G7x & my iphone 13Pro Max for vlogs.
Followers
334.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products."
The channel focuses on fashion and beauty, which aligns with Hidesign's content ideas, but lacks a strong local presence in Pondicherry.
#5
Seny P
Seny P
@UCu8NNZSlF8Eztb57BoDmrgA
IN
Subscribe and get updates on Making videos of Fashion Shoots Instagram : https://www.instagram.com/seny_p_arukattu/ www.senyphotography.com www.fb.com/senyfashionphotography
Followers
12.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products."
This influencer specializes in fashion photography and has a significant following. While they are based in India, there is no specific mention of Pondicherry.
#6
The New Delhi Co.
The New Delhi Co.
@thenewdelhicompany
CA
South Asian Bridal + Lifestyle Brand • Toronto🇨🇦 info@thenewdelhicompany.com
Followers
2.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for influencers in Pondicherry to promote the Hidesign brand. Ideal influencers should have a strong local presence and be able to create engaging content that highlights the brand's products."
The channel focuses on South Asian bridal and lifestyle content, which aligns with Hidesign's fashion and lifestyle focus, but it is based in Toronto and lacks a local presence in Pondicherry.