Designers and architects, aged 25-45, located in the USA, active on Instagram and Pinterest.

Product Positioning

The table lamp from Lambert et Fils, valued at 800 CAD, is positioned as a high-end design product that appeals to a niche market of design enthusiasts, particularly architects and interior designers. The product's Montreal origin adds a layer of authenticity and local craftsmanship, which can be leveraged in marketing efforts.

To enhance its market fit, the brand can emphasize its unique design elements, sustainability in materials, and the artisanal process behind its creation. Highlighting collaborations with renowned designers or showcasing the lamp in prestigious design events can also elevate its status in the luxury market.

Target Customers

The ideal customer profile for this product includes:

• Interior Designers: Professionals who are always on the lookout for unique, high-quality pieces to incorporate into their projects. They value aesthetics and functionality.

• Architects: Individuals who appreciate innovative design and often recommend products to their clients. They are likely to influence purchasing decisions in residential and commercial projects.

• Design Enthusiasts: Affluent individuals who have a keen interest in home decor and design trends. They often follow design influencers and are active on social media platforms.

• Luxury Homeowners: Individuals who invest in high-end home decor and are willing to pay a premium for unique, designer pieces.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Design Influencers: These influencers specialize in home decor and design. They can showcase the lamp in styled settings, providing inspiration to their followers who are likely to be designers or design enthusiasts.

• Architectural Influencers: Influencers who focus on architecture and urban design can highlight the lamp's aesthetic appeal and functionality in various architectural contexts, appealing directly to architects.

• Lifestyle Influencers: High-end lifestyle influencers who curate content around luxury living can introduce the lamp to a broader audience, including affluent homeowners who appreciate design.

• Sustainable Design Advocates: Influencers who focus on sustainability in design can emphasize the lamp's craftsmanship and materials, appealing to eco-conscious consumers within the design community.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Behind-the-Scenes Videos: Showcase the design and manufacturing process of the lamp, highlighting the craftsmanship and attention to detail.

• Styled Room Tours: Collaborate with influencers to create videos or blog posts featuring the lamp in beautifully styled rooms, demonstrating its versatility and design impact.

• Design Tips and Tricks: Create content that offers design advice, incorporating the lamp as a key element in various design scenarios.

• User-Generated Content Campaign: Encourage customers to share photos of the lamp in their spaces, creating a community around the product and increasing its visibility.

• Virtual Design Workshops: Host online workshops with influencers where they discuss design trends and incorporate the lamp into their presentations, providing value to the audience while promoting the product.