Influencers should be health and wellness advocates, food bloggers, or chefs with a focus on Mediterranean cuisine. They should have a strong engagement rate and a genuine interest in promoting healthy lifestyles.

Product Positioning

The brand can be positioned as a premium, health-focused olive oil that emphasizes quality and authenticity. Highlighting the benefits of extra virgin olive oil within the Mediterranean diet can resonate with health-conscious consumers. The product can be marketed as not just an ingredient, but as a lifestyle choice that promotes wellness, cooking creativity, and overall health. Fresh angles could include storytelling around the sourcing of olives, the production process, and the health benefits associated with regular consumption.

Target Customers

The ideal customer profile includes:

• Health Enthusiasts: Individuals who prioritize health and wellness, often seeking out organic and high-quality food products. They are likely to follow health trends and be active on social media platforms.

• Culinary Aficionados: Home cooks and foodies who enjoy experimenting with new ingredients and recipes. They appreciate quality ingredients and are often influenced by cooking shows, blogs, and social media.

• Mediterranean Diet Followers: Consumers who adhere to or are interested in the Mediterranean diet, which emphasizes healthy fats, whole foods, and balanced nutrition.

• Eco-Conscious Consumers: Individuals who are concerned about sustainability and prefer products that are ethically sourced and environmentally friendly.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers focus on nutrition, fitness, and overall well-being. They can effectively communicate the health benefits of extra virgin olive oil, reaching an audience that values healthy living.

2. Food Bloggers and Chefs: Influencers who specialize in cooking and recipes can showcase the versatility of olive oil in various dishes. Their followers are often looking for cooking inspiration and high-quality ingredients.

3. Lifestyle Influencers: These influencers cover a broad range of topics, including wellness, cooking, and home living. They can integrate the olive oil into their lifestyle content, appealing to a diverse audience.

4. Sustainability Advocates: Influencers who focus on eco-friendly living can highlight the sustainable practices behind the olive oil production, attracting consumers who prioritize ethical consumption.

Content Creation Ideas

• Recipe Series: Create a series of videos or blog posts featuring unique recipes that highlight the use of extra virgin olive oil, such as dressings, marinades, and cooking techniques.

• Health Benefits Infographics: Develop visually appealing infographics that outline the health benefits of olive oil, making it easy for influencers to share with their audiences.

• Behind-the-Scenes Content: Share stories and videos about the sourcing and production of the olive oil, emphasizing quality and authenticity.

• Cooking Challenges: Host a cooking challenge on social media where influencers create dishes using the olive oil, encouraging audience participation and engagement.

• Collaborative Live Cooking Events: Partner with influencers for live cooking sessions on platforms like Instagram or Facebook, where they can demonstrate recipes and interact with their followers in real-time.

These content ideas can help create buzz around the product and encourage sharing, increasing visibility and engagement with the target audience.