Healthy lifestyle enthusiasts, nutritionists, fitness teachers, trainers

Product Positioning

The company is positioned as a high-quality supplement brand with a focus on magnesium, specifically bisglycinate and malate forms. These forms of magnesium are known for their high bioavailability and are often marketed towards individuals seeking to improve their health and wellness. The brand can be positioned as a premium choice for consumers who are conscious about their are looking supplements to support their lifestyle. Emphasizing the scientific backing and purity of the product can help differentiate it in a crowded market.

Target Customers

The ideal customer profile includes health-conscious individuals who are interested in maintaining or improving their wellness through supplements. This includes:

• Health Enthusiasts: Individuals who actively seek out information on health and wellness and are likely to invest in high-quality supplements.
• Fitness Enthusiasts: People who engage in regular physical activity and are looking for supplements to enhance their performance and recovery.
• Professionals with a Medical Background: Individuals such as doctors, nutritionists, and dietitians who understand the benefits of magnesium and can appreciate the quality of the product.
• Middle-aged Adults: Those who are more likely to experience magnesium deficiency and are looking for supplements to support their overall health.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers can effectively communicate the benefits of magnesium supplements to a broad audience interested in health and wellness.
• Fitness Trainers and Coaches: They can demonstrate how magnesium supplements can aid in muscle recovery and performance, appealing to fitness enthusiasts.
• Nutritionists and Dietitians: Professionals who can provide credible information on the importance of magnesium in a balanced diet, appealing to a more informed audience.
• Medical Professionals: Doctors or health practitioners who can endorse the product based on its scientific merits, adding credibility to the brand.

Content Creation Ideas

• Educational Content: Create videos or articles explaining the benefits of magnesium bisglycinate and malate, how they differ from other forms, and their role in the body.
• Testimonials and Case Studies: Share stories from users who have experienced positive health changes after using the supplements.
• Fitness Challenges: Collaborate with fitness influencers to create challenges that incorporate the use of magnesium supplements for recovery and performance.
• Live Q&A Sessions: Host live sessions with nutritionists or medical professionals to answer audience questions about magnesium and its benefits.
• Recipe and Lifestyle Integration: Develop content that shows how to incorporate magnesium supplements into daily routines, such as smoothie recipes or wellness tips.