MyInfluencer
Brief

"need influencers in knife, knife modification, and edc gear like knives, tactical pens, prybars, knife clips - they are not necessarily survival gear, but that somewhat applies. It is more a brand of the EDC (every day carry) enthusiast who delights in high quality precision instruments"

High-quality precision EDC gear

Research Insight & Analysis

Product Positioning

The brand focuses on high-quality precision instruments within the EDC (Every Day Carry) niche. These products, including knives, knife modifications, tactical pens, prybars, and knife clips, appeal to enthusiasts who value craftsmanship, durability, and functionality. The brand can be positioned as a premium provider of EDC gear, emphasizing the precision engineering and superior materials used in their products. This positioning can differentiate the brand from generic survival gear and highlight its appeal to a more discerning audience.

Target Customers

The ideal customer profile includes:

  • EDC Enthusiasts: Individuals who are passionate about carrying and using high-quality tools daily. They appreciate the craftsmanship and functionality of precision instruments.
  • Outdoor Hobbyists: People who engage in outdoor activities such as hiking, camping, and fishing, and require reliable and durable gear.
  • Collectors: Individuals who collect high-quality knives and EDC gear as a hobby and are willing to invest in premium products.
  • Professionals: Those in professions that require the use of reliable tools, such as first responders, military personnel, and tradespeople.

Illustrative examples:

  • A tech professional who enjoys outdoor activities on weekends and values high-quality gear.
  • A knife collector who seeks unique and well-crafted pieces to add to their collection.
  • A first responder who needs reliable and durable tools for their job.

Potential Influencer Matches

EDC Enthusiasts

Influencers who specialize in EDC gear reviews and tutorials. They can demonstrate the functionality and quality of the products through detailed reviews and usage scenarios.

Outdoor and Survival Experts

Influencers who focus on outdoor activities and survival skills. They can showcase the durability and reliability of the products in real-world outdoor settings.

Knife Collectors and Customizers

Influencers who are known for their expertise in knives and knife modifications. They can highlight the craftsmanship and customization options available with the products.

Tactical and Professional Gear Reviewers

Influencers who review gear for professionals such as first responders, military personnel, and tradespeople. They can emphasize the practical applications and reliability of the products in demanding situations.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews of individual products, highlighting their features, benefits, and unique selling points.
  • Unboxing Videos: First impressions and unboxing experiences to generate excitement and interest.
  • Comparison Videos: Comparisons between the brand's products and competitors' products to showcase superiority.

Creative Ideas

  • EDC Challenges: Influencers can create challenges where they use the products in various scenarios, demonstrating their versatility and reliability.
  • Customization Tutorials: Step-by-step guides on how to customize and modify the products, appealing to DIY enthusiasts.
  • User Stories: Featuring stories from real users who rely on the products in their daily lives or professions, adding authenticity and relatability.
  • Behind-the-Scenes: Content that provides a glimpse into the manufacturing process, emphasizing the craftsmanship and quality control.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, building a strong presence in the EDC market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
High-quality precision EDC gear
Campaign Objectives
Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products.
Influencer Persona
Influencers passionate about EDC gear, likely male, aged 18-45, active on Instagram, YouTube, and TikTok.
Content Themes
#EDCgear #KnifeCommunity #TacticalGear
#1
Best Damn EDC [Taylor Martin]
Best Damn EDC [Taylor Martin]
@UCK5R1BsMtGd4DtI5uGQRHIg
US
Best Damn EDC is the home of the EDC Weekly show and the best everyday carry community on the planet. Submit your EDC to get featured! http://edcw.co EDC gear news and deals http://bestdamnedc.com I'm constantly looking for up-and-coming or innovative everyday carry gear. If you've made something interesting or unique, you can ship it to me. However, due to overwhelming demand, sending a product does not guarantee coverage. Taylor Martin P.O. Box 102 Concord, NC 28026
Followers
386.0K
Macro Influencer
Engagement Rate
0.6%
Last Post
2 weeks ago
90%Match Score
Fit for"Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products."
This influencer focuses on everyday carry gear, which aligns well with the brand's focus on EDC gear like knives and tactical tools. The content style is engaging and suitable for showcasing the functionality and quality of products. This influencer is a strong fit for the campaign.
#2
Jordan Hines
Jordan Hines
@UCTQXwvN2fSVMSCLxv1noqnw
Custom knife maker from Wisconsin Lexrexcustomknives.com
Followers
23.3K
Micro Influencer
Engagement Rate
2.5%
Last Post
1 week ago
90%Match Score
Fit for"Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products."
This influencer is a custom knife maker, which aligns perfectly with the brand's focus on knives and EDC gear. The content style is likely to resonate with the target audience, and the influencer can authentically integrate the brand's products into their content. This makes them a strong candidate for collaboration.
#3
Lazy Lizard Gear
Lazy Lizard Gear
@UCt5X-MM3iMOZlJ9Rh8yYtmA
Knife reviews, acid etching and custom knives.
Followers
9.8K
Micro Influencer
Engagement Rate
1.1%
Last Post
5 years ago
85%Match Score
Fit for"Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products."
This influencer focuses on knife reviews and modifications, which aligns perfectly with the brand's interest in EDC gear. The content style is engaging and suitable for product demonstrations. This makes them a strong candidate for collaboration.
#4
Pocket Razors
Pocket Razors
@UCdjVf6LByW3WoMIwE1dZb8w
US
Welcome to the Pocket Razors EDC Adventure. Looking forward to learning from the community and sharing my EDC Adventure and what that looks like from day... Let's get this conversation started! Thank you for Subscribing to this channel and remember to ring that Notification bell to see awesome future content. Please leave your feedback and questions in the comments! Email: pocketrazors@gmail.com IG: @pocket_razors IG: supersquatch_jt
Followers
382
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products."
This influencer's content focuses on everyday carry gear, which aligns well with the brand's focus on EDC gear like knives and tactical tools. The audience is likely to be interested in the products the brand is promoting. This influencer is a strong fit for the campaign.
#5
Oak&Derby
Oak&Derby
@oakandderby
US
⬇️ Amazon Olight ⬇️
Followers
250.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products."
This influencer's content is focused on EDC gear, particularly flashlights and knives, which aligns well with the brand's requirements. The engagement rate is decent, and the content style appears to be suitable for showcasing the brand's products authentically. Overall, this influencer is a strong fit for the campaign.
#6
mecarmy_official
mecarmy_official
@mecarmy_official
US
🔥Curating the best EDC tools! Hit my link 🔗 in bio to get
Followers
25.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers passionate about high-quality precision EDC gear, including knives, knife modifications, tactical pens, prybars, and knife clips. Ideal influencers are likely male, aged 18-45, and active on Instagram, YouTube, and TikTok. Content should highlight the functionality, quality, and aesthetic appeal of the products."
This influencer curates EDC tools and has a strong focus on everyday carry gear, which aligns perfectly with the brand's requirements. The engagement rate is decent, and the content style appears to be informative, which could facilitate authentic integration of the brand's products. Overall, this influencer is a strong fit for the campaign.