Female hijabi influencers aged 18-35 from the UK, France, Germany, and Belgium, active on Instagram, YouTube, and TikTok, focusing on hijabi fashion, lifestyle, and beauty.

Product Positioning

To effectively position the brand, product, or service in the market, it is essential to highlight its unique value proposition. For a campaign targeting hijabi influencers in the UK, France, Germany, and Belgium, the product should emphasize inclusivity, cultural sensitivity, and fashion-forward elements that resonate with the hijabi community. The brand can be positioned as a leader in modest fashion, offering stylish and high-quality products that cater to the needs and preferences of hijabi women.

Target Customers

The ideal customer profile includes:

• Young Muslim Women: Aged 35, who are fashion-conscious and seek modest yet trendy clothing options.
• Professionals and Students: Women who need versatile clothing that can transition from professional settings to casual outings.
• Social Media Savvy Individuals: Women who are active on social media platforms and follow fashion influencers for style inspiration.

Illustrative examples:

• A 25-year-old university student in London who follows hijabi fashion influencers on Instagram.
• A 30-year-old professional in Paris who looks for modest yet stylish workwear.
• A 22-year-old in Berlin who enjoys experimenting with different hijab styles and shares her looks on social media.

Potential Influencer Matches

Fashion Influencers

These influencers focus on modest fashion and can showcase how the product fits into their daily wardrobe. They can create lookbooks, styling tips, and outfit inspirations.

Lifestyle Influencers

Influencers who share their daily lives, including fashion, beauty, and personal experiences. They can integrate the product into their lifestyle content, making it relatable to their followers.

Beauty Influencers

These influencers can highlight how the product complements their beauty routines, especially if the product includes accessories or beauty-related items.

Micro-Influencers

Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and authenticity in their endorsements.

Content Creation Ideas

General Ideas

• Outfit of the Day (OOTD): Influencers can share daily outfits featuring the product, providing styling tips and inspiration.
• Unboxing and First Impressions: Influencers can unbox the product and share their initial thoughts and reactions.
• Styling Challenges: Influencers can create content around styling the product in different ways, such as for work, casual outings, or special occasions.

Creative Ideas

• Cultural Fusion: Influencers can create content that blends traditional and modern fashion elements, showcasing the versatility of the product.
• Behind the Scenes: Influencers can share behind-the-scenes content of their photoshoots or daily routines, incorporating the product naturally.
• Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the brand and product.

By leveraging these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving engagement and brand loyalty.