Female, Latin or Latina, home cooks, foodies, parents, located in the United States, active on Instagram.

Product Positioning

To effectively position a brand or product aimed at promoting Hispanic Heritage Month through the lens of Latin or Latina home cooks, foodies, and parents, it is essential to emphasize cultural authenticity and community engagement. The brand should highlight the rich culinary traditions and family-oriented values inherent in Hispanic culture. This can be achieved by showcasing recipes, cooking techniques, and stories that resonate with the target audience, thereby creating a strong emotional connection.

For new products, consider aligning them with existing trends in home cooking, such as health-conscious meals, sustainable ingredients, or quick family recipes. Fresh angles could include collaborations with local Hispanic chefs or featuring user-generated content that celebrates family recipes passed down through generations.

Target Customers

The ideal customer profile for this campaign includes:

• Cultural Enthusiasts: Individuals who actively celebrate and promote Hispanic culture, often seeking authentic experiences and products that reflect their heritage.

• Home Cooks: Parents and individuals who enjoy cooking at home, particularly those interested in traditional Hispanic recipes or modern twists on classic dishes.

• Foodies: People who are passionate about food, exploring new culinary trends, and sharing their experiences on social media.

• Families: Parents looking for meal ideas that are not only delicious but also culturally significant and easy to prepare.

Illustrative examples include:

• A Latina mother sharing her grandmother's recipes with her children.
• A young Hispanic professional who enjoys experimenting with traditional dishes and sharing them on Instagram.
• A food blogger focusing on healthy, family-friendly meals that celebrate Hispanic flavors.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Culinary Influencers: Chefs or home cooks who specialize in Hispanic cuisine. They can create authentic content that showcases traditional recipes and cooking techniques, appealing directly to the target audience's cultural pride.

• Family Lifestyle Influencers: Parents who share their daily lives, including cooking and family activities. They can promote the brand by integrating it into their family routines, making it relatable to other parents.

• Food Bloggers/Vloggers: Influencers who focus on food content, particularly those who highlight Hispanic dishes. Their established audience will likely be interested in new recipes and cooking tips.

• Cultural Advocates: Influencers who promote Hispanic culture and heritage. They can help amplify the message of Hispanic Heritage Month and create a broader conversation around cultural appreciation.

Content Creation Ideas

To engage the target audience and encourage sharing, consider the following content topics and ideas:

• Recipe Series: Create a series of videos or posts featuring traditional Hispanic recipes, with a modern twist. Encourage influencers to share their own family recipes.

• Cooking Challenges: Launch a challenge where influencers and their followers recreate a specific dish, sharing their results on social media.

• Cultural Stories: Share personal stories from influencers about their heritage and how it influences their cooking, fostering a deeper connection with the audience.

• Live Cooking Events: Host live cooking sessions with influencers, allowing followers to cook along and ask questions in real-time.

• User-Generated Content: Encourage followers to share their own cooking experiences and recipes, creating a community around the brand.

These ideas not only align with the brand's mission but also have the potential to go viral by tapping into the cultural pride and community spirit of the target audience.