Travel bloggers, family lifestyle influencers, golf enthusiasts, wellness and fitness influencers, food bloggers

Product Positioning

The resort in Litchfield Park, Arizona, is positioned as a historic, campus-style destination that emphasizes creating lasting memories and experiences. It offers a variety of amenities, including artful dining, three championship golf courses, three pools (one family-focused with waterslides), a large spa, and a fitness and tennis center. This positioning highlights the resort's appeal to both families and individuals seeking a luxurious and memorable getaway.

Target Customers

Ideal Customer Profile

1. Families: Families looking for a vacation destination that offers activities for both adults and children. The family-focused pool with waterslides is a key attraction for this segment.
2. Golf Enthusiasts: Individuals or groups who are passionate about golf and are attracted to the resort's three championship golf courses.
3. Wellness Seekers: Guests interested in spa treatments, fitness, and tennis, looking for a relaxing and rejuvenating experience.
4. Foodies: Visitors who appreciate artful dining experiences and are looking for unique culinary offerings.
5. Event Planners: Individuals or organizations planning events such as weddings, corporate retreats, or family reunions, who are drawn to the resort's historic charm and comprehensive amenities.

Potential Influencer Matches

Types of Influencers

1. Family Travel Bloggers/Vloggers: These influencers can showcase the family-friendly aspects of the resort, particularly the family-focused pool with waterslides and other kid-friendly activities.
2. Golf Influencers: Influencers who specialize in golf can highlight the resort's three championship golf courses, attracting golf enthusiasts.
3. Wellness and Fitness Influencers: These influencers can promote the spa, fitness, and tennis center, appealing to those interested in wellness and relaxation.
4. Food and Dining Influencers: Influencers who focus on culinary experiences can feature the resort's artful dining options, attracting foodies.
5. Event Planning Influencers: Influencers who specialize in event planning can highlight the resort as an ideal location for weddings, corporate retreats, and other events.

Content Creation Ideas

General Ideas

1. Resort Tour: A comprehensive video or blog post showcasing the resort's amenities, including the pools, golf courses, spa, fitness center, and dining options.
2. Family Vacation Vlog: A family travel influencer documenting their stay at the resort, highlighting family-friendly activities and amenities.
3. Golf Experience: A golf influencer sharing their experience playing on the resort's championship courses, including tips and highlights.
4. Wellness Retreat: A wellness influencer creating content around a spa day, fitness routines, and tennis matches at the resort.
5. Culinary Journey: A food influencer exploring the resort's dining options, featuring interviews with chefs and behind-the-scenes looks at the kitchen.

Creative Ideas

1. Historic Charm: A series of posts or videos focusing on the resort's history and unique architecture, appealing to those interested in historic destinations.
2. Event Showcase: Collaborating with an event planning influencer to create a mock wedding or corporate retreat, showcasing the resort's event capabilities.
3. Seasonal Activities: Highlighting seasonal activities and events at the resort, such as holiday celebrations, summer pool parties, or golf tournaments.
4. Guest Stories: Featuring stories and testimonials from past guests, sharing their memorable experiences at the resort.
5. Interactive Challenges: Creating interactive challenges or contests, such as a golf tournament or a cooking competition, engaging both influencers and their followers.

By leveraging these influencer types and content ideas, the resort can effectively reach its target customers and create engaging, memorable marketing campaigns.