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Brief

"instagram influencer between 70K to 250K with audience that mostly USA. That talk about home cute gadgets products must have in the kitchen or home."

instagram influencer between 70K to 250K with audience that mostly USA. That talk about home cute gadgets products must have in the kitchen or home.

Research Insight & Analysis

those that are cute and must-have items. These products can be positioned as essential, stylish, and functional additions to any modern home. Emphasizing their utility, aesthetic appeal, and the convenience they bring to everyday life can help differentiate them in the market. Highlighting features such as innovative design, multi-functionality, and ease of use can attract a broad audience interested in enhancing their home environment.

Target Customers

The ideal customer profile for these products would likely include:

  • Homeowners and Renters: Individuals who are looking to improve their living spaces with practical and stylish gadgets.
  • Young Professionals: People who value convenience and efficiency in their home setups.
  • Families: Parents who are interested in products that can make home management easier and more enjoyable.
  • Home Decor Enthusiasts: Individuals who enjoy decorating and organizing their homes with trendy and functional items.

Illustrative examples:

  • A young couple who just moved into their first apartment and are looking for cute and practical kitchen gadgets.
  • A busy professional who wants to streamline their cooking process with innovative kitchen tools.
  • A family looking for fun and functional gadgets to make their home life more efficient and enjoyable.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Home and Lifestyle Influencers: These influencers often share tips and products related to home improvement, decor, and organization. They can effectively showcase how the gadgets fit into a stylish and functional home.
  • Kitchen and Cooking Influencers: Influencers who focus on cooking and kitchen hacks can demonstrate the practical uses of the gadgets in everyday cooking and meal preparation.
  • DIY and Craft Influencers: These influencers can highlight the creative and innovative aspects of the gadgets, appealing to an audience that enjoys DIY projects and home crafts.

Enriched requirements:

  • Influencers with a follower count between 70K to 250K.
  • A predominantly USA-based audience.
  • Content that focuses on home and kitchen gadgets.

Content Creation Ideas

To maximize the impact of the campaign, consider the following content ideas:

  • Product Demonstrations: Influencers can create videos or posts showing how to use the gadgets in various home and kitchen scenarios. This can include unboxing, setup, and practical applications.
  • Before and After Transformations: Showcasing how the gadgets can transform a cluttered or inefficient space into an organized and stylish area.
  • Tips and Hacks: Influencers can share tips and hacks on how to get the most out of the gadgets, making them indispensable tools in the home.
  • Themed Challenges: Create fun challenges where influencers use the gadgets to complete specific tasks or recipes, encouraging audience engagement and participation.
  • Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the brand and try the products for themselves.

By leveraging these content ideas, the campaign can effectively reach and engage the target audience, driving interest and sales for the home and kitchen gadgets.

Curated Influencer List
#1
Brookes Buys
Brookes Buys
@brookes_buys
US
Cleaning & Organizational Finds Solving problems you didn’t know you had
Followers
245.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on cute and essential home and kitchen gadgets."
This influencer focuses on cleaning and organizational finds, which aligns well with the brand's desired content. Their follower count is within the specified range, and they use TikTok instead of Instagram.
#2
Margaret & Stetson
Margaret & Stetson
@everythingenvy
US
Mother-daughter duo Amazon finds, home organization, & more SHOP OUR VIDEOS ⬇️
Followers
398.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Seeking Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on cute and essential home and kitchen gadgets."
This influencer focuses on home organization and Amazon finds, which aligns well with the brand's desired content. However, their follower count is above the specified range, and they use TikTok instead of Instagram.
#3
CHANDLER ISAAC
CHANDLER ISAAC
@chandlerisaac
US
home | hacks | aesthetic | travel | food chandler@mvetalent.com
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on cute and essential home and kitchen gadgets."
This influencer focuses on home hacks and has a strong following, but their follower count is above the specified range, and they use TikTok instead of Instagram.
#4
Lifestyle 101
Lifestyle 101
@UCFtdVVfiZU_s3XZC2wSHCYA
US
Welcome to my channel. Here, satisfactory videos of cleaning the house with smart home gadgets are posted in the form of vlog. Subscribe to my channel to watch the latest video! Thanks for visiting! Have a great time here.❤️ ✅home cleaning, cleaning house, cleaning vlog new, clean with me, cleaning motivation, asmr, gadgets, smart home, cleaning, smart home gadgets, satisfying video, Vlog Home, daily routine, morning routine, night routine
Followers
114.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on cute and essential home and kitchen gadgets."
This influencer creates content related to home cleaning and smart home gadgets, which aligns well with the brand's focus. However, their follower count is below the specified range, and they use YouTube instead of Instagram.
#5
Andrea Jean Cleaning
Andrea Jean Cleaning
@UC7GN8xgyyy1mmnCWem1eDmw
US
❤️ Want to know the BEST Cleaning & Home Hacks? I've got you covered :-) Feel free to binge-watch to your heart's desire and get pumped up to make your home a place you never want to leave. Let the cleaning magic begin. Bonus = we have lots of fun around here! Please share with a friend :-) AND.... Don't forget to subscribe.
Followers
736.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Seeking Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on cute and essential home and kitchen gadgets."
This influencer focuses on cleaning and home hacks, which aligns well with the brand's desired content. However, their follower count is above the specified range, and they use YouTube instead of Instagram.
#6
Motherhood | Family | Wives
Motherhood | Family | Wives
@mothers.unite
🌹Everything related to family-motherhood-wives & women👸🏻👨‍👩‍👧‍👦 Enjoy with @mothers.unite family🤍 🛍️Our Amazon storefront @momtopfinds 🔗 LINKS 👇
Followers
380.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on cute and essential home and kitchen gadgets."
This influencer focuses on family and motherhood, which may not align perfectly with the brand's focus on home and kitchen gadgets. Their follower count is also above the specified range.