Brief
Influencer for electric spin scrubber, cordless cleaning brush
Influencers who create content related to home cleaning, DIY projects, and lifestyle tips. They should have a strong presence on Instagram, YouTube, or TikTok and engage with an audience interested in home maintenance and cleaning solutions.
Research Insight & Analysis
The product in question is an electric spin scrubber, a cordless cleaning brush. This product can be positioned as a modern, efficient, and convenient cleaning tool designed to make household chores easier and more effective. It can be marketed as a time-saving device that offers powerful cleaning capabilities without the hassle of cords, making it ideal for busy individuals or those with mobility issues.
The ideal customer profile for this product includes:
- Busy Professionals: Individuals who have limited time for household chores and are looking for efficient cleaning solutions.
- Elderly or Mobility-Impaired Individuals: People who may find traditional cleaning methods physically challenging and would benefit from a cordless, easy-to-use device.
- Homeowners and Renters: Anyone responsible for maintaining a clean living space, particularly those who value convenience and modern cleaning tools.
- Parents: Families with children who need to clean up messes quickly and effectively.
Home and Lifestyle Bloggers/Vloggers: These influencers often share tips and products that make home life easier. They can demonstrate the product's effectiveness in real-life scenarios, appealing to homeowners and busy professionals.
Cleaning Enthusiasts: Influencers who focus on cleaning hacks and tips. They can showcase the product's capabilities and compare it to other cleaning tools, highlighting its advantages.
Elderly Care Advocates: Influencers who focus on products and tips for the elderly or those with mobility issues. They can emphasize the product's ease of use and how it can make cleaning less strenuous.
Parenting Influencers: Parents who share their daily lives and parenting tips. They can show how the product helps keep their homes clean despite the chaos of family life.
Before and After Demonstrations: Show the effectiveness of the electric spin scrubber by cleaning various surfaces and comparing the results before and after using the product.
Time-Saving Challenges: Create content that highlights how much time can be saved using the scrubber compared to traditional cleaning methods.
User Testimonials: Share stories and reviews from real users, particularly those from the target customer segments, to build credibility and trust.
Cleaning Tips and Tricks: Integrate the product into broader cleaning tips and hacks, making it a part of a larger conversation about efficient home maintenance.
Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the product and the brand.
By leveraging these strategies, the electric spin scrubber can be effectively marketed to the right audience through the appropriate influencers, creating engaging and impactful content that resonates with potential customers.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- Home cleaning and maintenance influencers
- Campaign Objectives
- Looking for influencers to promote an electric spin scrubber, a cordless cleaning brush. Ideal influencers should focus on home cleaning, DIY, and lifestyle content. Platforms of interest include Instagram, YouTube, and TikTok. Content should include demonstrations, reviews, and cleaning tips using the product.
- Influencer Persona
- Influencers who create content related to home cleaning, DIY projects, and lifestyle tips. They should have a strong presence on Instagram, YouTube, or TikTok and engage with an audience interested in home maintenance and cleaning solutions.
- Content Themes
- #cleaninghacks #homecleaning #cleaningtools
- Platform
- YouTube,TikTok,Instagram
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#1.Home Reimagined
95%
Match Score
@Home Reimagined
🔅Organization & Cleaning Hacks 🔅
⬇️All Products in Videos Linked Below ⬇️
Followers:
506.2K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
9452
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning products and tools, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#2.Anna ✨ Cleaning & Home Creator
95%
Match Score
@Anna ✨ Cleaning & Home Creator
Cleaning | Hacks | Home | Creator | UK
🇬🇧 anna.louisa@outreachtalentgroup.com
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
104272
Location:
GB
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning tools and tips, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#3.infernussi
90%
Match Score
@infernussi
So the useful products are in this link🔗🔗👇👇👇👇👇
Followers:
18.1K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1280
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning hacks and gadgets, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#4.junie
90%
Match Score
@junie
home styling | routine | productivity
+ some travel & wfh
✉️ co.nalae@gmail.com
Followers:
460.5K|
Macro Influencer
Engagement Rate:
1.0%
Avg. View:
65452
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning tools and tips, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#5.Anni Vanderbeek
90%
Match Score
@Anni Vanderbeek
Fashion & Interiors are my love language❤️
Anni (Aw-Knee)
💌: AnniV@select.co
Followers:
495.4K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
32206
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning tools and tips, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#6.living with cambriea
85%
Match Score
@living with cambriea
Email livingwithcambriea@influint.co
Hi and Welcome to my channel! I am Cambriea, a stay at home mom, wife and YouTuber. I love to make videos about cleaning, organizing and decluttering. If you love anything to do with real mom life cleaning this is definitely the channel for you. I will get you motivated to clean with me as well as I hope to teach you new cleaning how tools. So make sure you subscribe and hit the notification bell to stay up to date with any new cleaning motivation on my channel
Cambriea
Followers:
198.0K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
20364
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on home cleaning and organizing, which aligns well with the brand's product. The content style is practical and motivational, fitting the brand's desired style. The influencer can authentically integrate the product into their cleaning routines.
#7.Nazia X Home
85%
Match Score
@Nazia X Home
Cleaning | Motivation | Home Hacks 🤍 ✨
You can also find me on:
TikTok and Instagram: @naziaxhome
Collabs: lucy@moxymanagement.co.uk
PR: naziaxhome@gmail.com
Followers:
5.5K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
858
Location:
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning motivation and home hacks, which aligns well with the brand's product. The content style is engaging and practical, making it a good fit for the campaign.
#8.Michelle Lowe
80%
Match Score
@Michelle Lowe
🥰Hi! I'm Michelle,
My channel is about building DAILY HABITS, turning them into ROUTINES, and structuring a WEEKLY CLEANING SCHEDULE. You will discover how implementing Daily & Weekly Routines can bring PEACE INTO YOUR LIFE.
NO MORE wasting hours on endless cleaning – with a WELL-PLANNED ROUTINE, you'll find the PERFECT BALANCE between too much and too little cleaning each day.🙌🏼
📆If you're a PERFECTIONIST, you will find peace in knowing that your cleaning/organizing task will come up soon, and it's OKAY to skip it for today. And if PROCRASTINATION is your nemesis, my cleaning schedule offers a MANAGEBLE daily task list and the satisfaction of ticking off ✔️ completed areas for INSTANT MOTIVATION.
🖨️To KICKSTART your journey, I'm offering a FREE Printable of the Weekly Cleaning Schedule, plus a playlist of videos to guide you along the way. Just shoot me an email at 💌 mom23moms@yahoo.com, and I'll send it your way.
Followers:
5.1K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
1098
Location:
US
Fit for"Home cleaning and maintenance influencers"
The influencer's focus on building daily habits and cleaning routines aligns well with the brand's product. The content style is motivational and practical, fitting the brand's desired style.
#9.Kitchen Gadgets Zone
@Kitchen Gadgets Zone
Here at Kitchen Gadgets Zone, we have a team of dynamic and experienced product reviewers who test out the newest and most useful products and strive to enlighten our valued viewers about the best and latest innovations in kitchen tools based on quality, popularity, reliability, and personal experience so that you can make the best decision.
We provide everything you need to know about kitchen appliances and gadgets so that you can become a culinary artist or enjoy food right from your couch.
We Cover :
• Kitchen Gadgets & Accessories
• Kitchen Appliances
• Technology Behind Kitchen Gadgets
• Tips & Hacks
• Kitchen Setup Ideas
• Innovative & Futuristic Gadgets
***If you want to include your product in our contents and interested in collaboration, then contact us via our email (mailkitchengadgetzone@gmail.com)
Followers:
32.5K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
3208
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on kitchen gadgets and appliances, which is closely related to home cleaning. The content style is informative and practical, making it a good fit for the brand's product.
#10.Tools In Action
@Tools In Action
Tools in Action is an online digital Magazine geared towards power tools and other cool gadgets. It's all about a couple of guys who like to have fun and not take life to serious. If you're looking for fun reviews of cool stuff, you've come to the right place.
All of our videos are 100% our opinion and have no outside influence. We are sponsored by various brands and make it clear when a brand we are showing off sponsors us. We DO NOT accept paid reviews. We seek out most of the products that you see here.
You can read more about our FTC disclosure via our privacy policy here - https://toolsinaction.com/about-us/privacy-policy/
Followers:
385.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
6151
Location:
US
Fit for"Home cleaning and maintenance influencers"
While this influencer reviews tools and gadgets, their focus is more on power tools and general gadgets rather than home cleaning. The content style is fun and engaging but may not align perfectly with the brand's specific product.
#11.BuiltWithTools
@BuiltWithTools
Residential construction, Tools, Reviews, Tips, DIY.
Followers:
88.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
8742
Location:
US
Fit for"Home cleaning and maintenance influencers"
The influencer's focus on residential construction and DIY tips is somewhat related to home cleaning. However, the primary focus is not on cleaning, making it a less ideal fit for the brand's product.
#12.Tasty Home
@Tasty Home
Tasty Home
The official Tasty Home YouTube channel that's dedicated to design, hosting and decorating for the kitchen, the dining room and beyond.
Connect with Tasty Home:
Like us on Facebook: https://www.facebook.com/buzzfeedtastyhome
Follow us on Twitter: https://twitter.com/tastyhome
Subscribe to Tasty Home Newsletters: https://www.buzzfeed.com/newsletters/diy
Followers:
1.8M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
43733
Location:
US
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on design, hosting, and decorating, which is somewhat related to home cleaning. However, the primary focus is not on cleaning, making it a less ideal fit for the brand's product.
#13.Keepow
@Keepow
Welcome to Keepow, a channel dedicated to keeping your vacuum and cleaner work powerful.
We cover all kinds of Replacement parts for vacuum cleaners, robot vacuums, carpet cleaners, and pretty much everything floor care, working for iRobot, Bissell, Shark, Dyson, Light’n’Easy, ILIFE, O-cedar, Coway, Ecovaes, Kenmore and other universal parts. Mopping pads, vacuum bags, accessories, belts, brushes, filters…Everything you want can be achieved here
Our goal is to provide high-quality and useful content that shows you the high practicality of Keepow products in all aspects, we hope you will enjoy watching and find it useful.
Hope you enjoy my channel. Don’t forget to comment, like, share, and subscribe. Recommendations are welcome!
Followers:
2.9K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
3725
Location:
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on vacuum and cleaner parts, which is somewhat related to home cleaning. However, the primary focus is on replacement parts, making it a less ideal fit for the brand's product.
#14.bigbasket - A TATA Enterprise
@bigbasket - A TATA Enterprise
Your go-to channel for valuable, shareable content on nutrition, health, well-being, and happiness. Enhance your life, share with loved ones, and embark on a journey to a healthier, happier you!
Followers:
34.0K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
8705
Location:
IN
Fit for"Home cleaning and maintenance influencers"
The influencer's focus on nutrition, health, and well-being does not align directly with home cleaning. While the content is valuable, it does not match the brand's product and campaign needs.
#15.PSBE Adventures
@PSBE Adventures
Back country adventures, motovlogs, motorcycle camping, tool reviews, and automotive related topics. Coverage of the stock shortblock 5.0 stickshift fox and much more!
Any amazon links on the channel's individual videos will help support this channel at no extra cost to you. Thanks for any and all support! “As an Amazon Associate I earn from qualifying purchases.”
Contact: dawnpatrol001@live.com
Followers:
6.1K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
486
Location:
Fit for"Home cleaning and maintenance influencers"
The influencer's focus on back country adventures and automotive topics does not align with the brand's home cleaning product. The audience and content style are not a match for the campaign.
#16.Use Better Word
@Use Better Word
Welcome to my channel "Use Better Word" I help you to Choose better name ( word) and slogan for your business and how to do perfectly wish everyone. I will try to make your speech and word better.
Stay with Me and do Subscribe.
Thank you.
Followers:
27.5K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
4463
Location:
BD
Fit for"Home cleaning and maintenance influencers"
The influencer's content on choosing better words and slogans for businesses does not align with the brand's home cleaning product. The audience and content style are not a match for the campaign.
#17.words talk easy
@words talk easy
Learn English with words talk easy is a free Channel for English learners.
We study how to learn English speaking easily. You'll also see lessons for English speaking practice, tenses in English grammar with examples.
You will find free English vocabulary Videos, English grammar Videos, English exercises and English lessons. Thousands of English Videos are waiting for you. They will help you learn English.
Contact us for promotion are sponsorship : iqbalbaloch812@gmail.com
▶ Please subscribe to update new videos.
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☞ Please share and like if you enjoyed the video :) thanks so much ♥
Followers:
2.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
210
Location:
PK
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on English learning, which does not align with the brand's home cleaning product. The content style and audience are not a match for the brand's campaign.
#18.CaptainYadavIn
@CaptainYadavIn
Followers:
735|
Nano Influencer
Engagement Rate:
0.0%
Avg. View:
1100
Location:
IN
Fit for"Home cleaning and maintenance influencers"
The channel lacks a clear description and focus, making it difficult to determine alignment with the brand's product. The lack of information makes it an unsuitable fit for the campaign.
#19.Stainout System Manufacturing
@Stainout System Manufacturing
We are a Southern California manufacturing company, specializing in carpet cleaning and Auto detailing equipment. https://stainoutsystem.com/
Followers:
612|
Nano Influencer
Engagement Rate:
2.9%
Avg. View:
445
Location:
Fit for"Home cleaning and maintenance influencers"
This account appears to be a self-promotional account for a product, not an individual influencer. It is not suitable for collaboration as it does not align with the brand's influencer profile.
#20.MABS-The Product Finder
@MABS-The Product Finder
We provide links for best products in online shopping (Currently For DARAZ) with different criterias.
Followers:
26|
Nano Influencer
Engagement Rate:
19.2%
Avg. View:
28
Location:
Fit for"Home cleaning and maintenance influencers"
This account appears to be a self-promotional account for a product, not an individual influencer. It is not suitable for collaboration as it does not align with the brand's influencer profile.