MyInfluencer
Brief

"Influencer for electric spin scrubber, cordless cleaning brush"

Home cleaning and maintenance influencers

Research Insight & Analysis

Product Positioning

The product in question is an electric spin scrubber, a cordless cleaning brush. This product can be positioned as a modern, efficient, and convenient cleaning tool designed to make household chores easier and more effective. It can be marketed as a time-saving device that offers powerful cleaning capabilities without the hassle of cords, making it ideal for busy individuals or those with mobility issues.

Target Customers

The ideal customer profile for this product includes:

  1. Busy Professionals: Individuals who have limited time for household chores and are looking for efficient cleaning solutions.
  2. Elderly or Mobility-Impaired Individuals: People who may find traditional cleaning methods physically challenging and would benefit from a cordless, easy-to-use device.
  3. Homeowners and Renters: Anyone responsible for maintaining a clean living space, particularly those who value convenience and modern cleaning tools.
  4. Parents: Families with children who need to clean up messes quickly and effectively.

Potential Influencer Matches

  1. Home and Lifestyle Bloggers/Vloggers: These influencers often share tips and products that make home life easier. They can demonstrate the product's effectiveness in real-life scenarios, appealing to homeowners and busy professionals.

  2. Cleaning Enthusiasts: Influencers who focus on cleaning hacks and tips. They can showcase the product's capabilities and compare it to other cleaning tools, highlighting its advantages.

  3. Elderly Care Advocates: Influencers who focus on products and tips for the elderly or those with mobility issues. They can emphasize the product's ease of use and how it can make cleaning less strenuous.

  4. Parenting Influencers: Parents who share their daily lives and parenting tips. They can show how the product helps keep their homes clean despite the chaos of family life.

Content Creation Ideas

  1. Before and After Demonstrations: Show the effectiveness of the electric spin scrubber by cleaning various surfaces and comparing the results before and after using the product.

  2. Time-Saving Challenges: Create content that highlights how much time can be saved using the scrubber compared to traditional cleaning methods.

  3. User Testimonials: Share stories and reviews from real users, particularly those from the target customer segments, to build credibility and trust.

  4. Cleaning Tips and Tricks: Integrate the product into broader cleaning tips and hacks, making it a part of a larger conversation about efficient home maintenance.

  5. Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the product and the brand.

By leveraging these strategies, the electric spin scrubber can be effectively marketed to the right audience through the appropriate influencers, creating engaging and impactful content that resonates with potential customers.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Home cleaning and maintenance influencers
Campaign Objectives
Looking for influencers to promote an electric spin scrubber, a cordless cleaning brush. Ideal influencers should focus on home cleaning, DIY, and lifestyle content. Platforms of interest include Instagram, YouTube, and TikTok. Content should include demonstrations, reviews, and cleaning tips using the product.
Influencer Persona
Influencers who create content related to home cleaning, DIY projects, and lifestyle tips. They should have a strong presence on Instagram, YouTube, or TikTok and engage with an audience interested in home maintenance and cleaning solutions.
Content Themes
#cleaninghacks #homecleaning #cleaningtools
#1
Anna ✨ Cleaning & Home Creator
Anna ✨ Cleaning & Home Creator
@anna_louisa_at_home
GB
Cleaning | Hacks | Home | Creator | UK 🇬🇧 anna.louisa@outreachtalentgroup.com
Followers
1.1M
Mega Influencer
Engagement Rate
0.3%
Last Post
1 month ago
95%Match Score
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning tools and tips, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#2
Home Reimagined
Home Reimagined
@home_reimagined
US
🔅Organization & Cleaning Hacks 🔅 ⬇️All Products in Videos Linked Below ⬇️
Followers
506.2K
Macro Influencer
Engagement Rate
0.1%
Last Post
1 month ago
95%Match Score
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning products and tools, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#3
Anni Vanderbeek
Anni Vanderbeek
@annivanderbeek
US
Fashion & Interiors are my love language❤️ Anni (Aw-Knee) 💌: AnniV@select.co
Followers
495.4K
Macro Influencer
Engagement Rate
0.7%
Last Post
1 month ago
90%Match Score
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning tools and tips, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#4
junie
junie
@nalae.co
US
home styling | routine | productivity + some travel & wfh ✉️ co.nalae@gmail.com
Followers
460.5K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning tools and tips, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#5
infernussi
infernussi
@infernussi
US
So the useful products are in this link🔗🔗👇👇👇👇👇
Followers
18.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on cleaning hacks and gadgets, which aligns perfectly with the brand's product. The content style is engaging and practical, making it an excellent fit for the campaign.
#6
living with cambriea
living with cambriea
@UCKrUFtFFFh85e63MFNtqx8A
US
Email livingwithcambriea@influint.co Hi and Welcome to my channel! I am Cambriea, a stay at home mom, wife and YouTuber. I love to make videos about cleaning, organizing and decluttering. If you love anything to do with real mom life cleaning this is definitely the channel for you. I will get you motivated to clean with me as well as I hope to teach you new cleaning how tools. So make sure you subscribe and hit the notification bell to stay up to date with any new cleaning motivation on my channel Cambriea
Followers
198.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Home cleaning and maintenance influencers"
This influencer focuses on home cleaning and organizing, which aligns well with the brand's product. The content style is practical and motivational, fitting the brand's desired style. The influencer can authentically integrate the product into their cleaning routines.