Influencers based in Colombia who focus on home decor and home goods. They should have high engagement rates and create content that showcases home goods and decor ideas.

Product Positioning

The brand focuses on home decor and home goods, with a strong emphasis on home goods. In the Colombian market, this brand can be positioned as a provider of stylish, high-quality, and functional home products that cater to the tastes and needs of modern households. The brand can highlight its unique selling points such as innovative designs, durability, and affordability to stand out in the competitive home goods market.

Target Customers

The ideal customer profile for this brand includes:

• Young Professionals: Individuals aged 25-35 who are setting up their first homes and are looking for trendy and functional home goods.
• Families: Middle-aged couples with children who need durable and practical home products.
• Home Decor Enthusiasts: People who have a keen interest in interior design and are always on the lookout for new and stylish home decor items.

Illustrative examples:

• A young couple in Bogotá who just bought their first apartment and are looking to furnish it with modern and stylish home goods.
• A family in Medellín that needs durable and practical kitchenware and furniture for their home.
• An interior design enthusiast in Cali who frequently updates their home decor and shares their ideas on social media.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Home Decor Influencers

These influencers specialize in home decor and interior design. They often share tips, DIY projects, and styling ideas that resonate with home decor enthusiasts. Collaborating with them can help showcase the brand's products in beautifully styled settings.

Lifestyle Influencers

Lifestyle influencers cover a broad range of topics, including home goods, fashion, and daily routines. They have a diverse audience that includes young professionals and families. Partnering with them can help reach a wider audience and demonstrate how the brand's products fit into everyday life.

Family Influencers

Family influencers share content about their daily lives, parenting tips, and home organization. Their audience includes other families who are likely to be interested in practical and durable home goods. Collaborating with them can highlight the functionality and family-friendliness of the brand's products.

Content Creation Ideas

To maximize engagement and reach, consider the following content ideas:

Home Makeover Series

Collaborate with influencers to create a series of home makeover videos or posts where they use the brand's products to transform different spaces in their homes. This can showcase the versatility and aesthetic appeal of the products.

DIY and Styling Tips

Influencers can share DIY projects and styling tips using the brand's home goods. This type of content is highly engaging and provides practical value to the audience.

Product Reviews and Unboxings

Influencers can create detailed reviews and unboxing videos of the brand's products. This helps build trust and provides potential customers with a closer look at the quality and features of the products.

Seasonal Decor Ideas

Partner with influencers to create content around seasonal decor themes, such as holiday decorations or summer home updates. This can drive interest and sales during peak seasons.

By leveraging these strategies, the brand can effectively reach its target customers and create engaging content that resonates with the audience.