Home decor and interior design influencers based in Delhi with a strong presence on Instagram and YouTube.

Product Positioning

The focus is on home decor and interior design, specifically targeting influencers in Delhi. The brand or service can be positioned as a premium or innovative solution for home decor enthusiasts and those looking to enhance their living spaces. Emphasizing unique design elements, quality craftsmanship, or sustainable materials can differentiate the product in the market. Highlighting local or trends in Delhi can also create a strong connection with the audience.

Target Customers

The ideal customer profile includes:

• Homeowners and Renters: Individuals looking to personalize and beautify their living spaces.
• Young Professionals: Those who have recently moved to Delhi and are interested in modern and stylish home decor.
• Interior Design Enthusiasts: People who follow design trends and are keen on incorporating them into their homes.
• Affluent Families: Families with disposable income who are willing to invest in high-quality home decor.

Potential Influencer Matches

• Home Decor Influencers: These influencers can showcase the product in real-life settings, providing inspiration and practical tips to their followers.
• Interior Designers: Professionals who can offer expert advice and demonstrate how the product fits into various design styles.
• Lifestyle Bloggers: Influencers who cover a range of topics, including home decor, can reach a broader audience interested in lifestyle improvements.
• Local Delhi Influencers: Influencers with a strong presence in Delhi can connect with the local audience, emphasizing cultural relevance and accessibility.

Content Creation Ideas

• Room Makeover Series: Collaborate with influencers to create a series of videos or posts showing before-and-after transformations using the product.
• Design Tips and Tricks: Share expert advice on how to incorporate the product into different design styles or spaces.
• Cultural Inspirations: Highlight how the product draws inspiration from Delhi's rich cultural heritage and how it can be integrated into modern homes.
• Interactive Q&A Sessions: Host live sessions with influencers where they answer audience questions about home decor and design, featuring the product as a key element.

By focusing on these strategies, the campaign can effectively reach and engage the target audience, leveraging the influence and creativity of selected influencers.