The brand appears to be focused on home decor with a strong emphasis on supporting women empowerment and other social causes. This dual focus can be positioned uniquely in the market by highlighting the blend of aesthetic appeal and social responsibility. The brand can leverage the growing trend of conscious consumerism, where customers prefer to support brands that align with their values.
The ideal customer profile would include:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong, socially responsible image in the market.
Extracted from Campaign Brief & Market Analysis