The user's query indicates that they are looking for influencers relevant to a home goods brand in Colombia. Home goods typically include products such as furniture, kitchenware, home decor, and other household items. In the Colombian market, these products can be positioned as essential items that enhance the comfort, functionality, and aesthetic appeal of homes. Given the diverse economic landscape in Colombia, the brand can target both high-end and budget-conscious consumers by offering a range of products that cater to different price points and styles.
Based on the positioning of home goods, the ideal customer profile in Colombia can be segmented into several categories:
To effectively reach the target customers, the following types of influencers would be suitable:
To maximize the impact of the influencer marketing campaign, consider the following content topics and ideas:
By leveraging these content ideas and collaborating with the right influencers, the home goods brand can effectively reach and engage its target audience in Colombia.
Extracted from Campaign Brief & Market Analysis