MyInfluencer
Brief

"influencers that are relevant for a home goods brand in Colombia, not from any other country"

Home goods brand in Colombia

Research Insight & Analysis

Product Positioning

The user's query indicates that they are looking for influencers relevant to a home goods brand in Colombia. Home goods typically include products such as furniture, kitchenware, home decor, and other household items. In the Colombian market, these products can be positioned as essential items that enhance the comfort, functionality, and aesthetic appeal of homes. Given the diverse economic landscape in Colombia, the brand can target both high-end and budget-conscious consumers by offering a range of products that cater to different price points and styles.

Target Customers

Based on the positioning of home goods, the ideal customer profile in Colombia can be segmented into several categories:

  1. Young Professionals: Individuals in their 20s and 30s who are setting up their first homes or apartments. They are likely to be interested in modern, stylish, and functional home goods that reflect their personal taste.
  2. Families: Middle-aged couples with children who are looking to furnish and decorate their homes. They may prioritize durability, safety, and practicality in home goods.
  3. Home Decor Enthusiasts: Individuals who have a keen interest in interior design and home decor. They are likely to be interested in unique, trendy, and high-quality home goods that can enhance the aesthetic appeal of their living spaces.
  4. Budget-Conscious Shoppers: Consumers who are looking for affordable yet stylish and functional home goods. They may be interested in promotions, discounts, and value-for-money products.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

  1. Lifestyle Influencers: These influencers often share content related to daily life, home organization, and personal experiences. They can showcase how the home goods fit into their everyday routines, making the products relatable to their followers.
  2. Interior Designers and Home Decor Influencers: These influencers specialize in home decor and interior design. They can provide expert advice on how to use the home goods to create beautiful and functional living spaces.
  3. Family and Parenting Influencers: These influencers cater to families and parents. They can highlight the practicality and safety features of the home goods, making them appealing to families with children.
  4. DIY and Craft Influencers: These influencers focus on do-it-yourself projects and crafts. They can demonstrate creative ways to use the home goods, inspiring their followers to try new ideas and projects.

Content Creation Ideas

To maximize the impact of the influencer marketing campaign, consider the following content topics and ideas:

  1. Home Makeover Series: Collaborate with influencers to create a series of home makeover videos or posts, showcasing how the home goods can transform different rooms in a house.
  2. Product Reviews and Tutorials: Have influencers create detailed reviews and tutorials on how to use the home goods effectively. This can include setup guides, maintenance tips, and creative usage ideas.
  3. Before and After Transformations: Encourage influencers to share before and after photos or videos of spaces that have been enhanced using the home goods. This visual content can be highly engaging and shareable.
  4. Seasonal Decor Ideas: Partner with influencers to create content around seasonal decor themes, such as holiday decorations, summer refreshes, or back-to-school organization tips.
  5. User-Generated Content Campaigns: Launch a campaign encouraging customers to share their own photos and videos of the home goods in their homes, using a branded hashtag. Influencers can help promote the campaign and showcase some of the best submissions.

By leveraging these content ideas and collaborating with the right influencers, the home goods brand can effectively reach and engage its target audience in Colombia.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Home goods brand in Colombia
Campaign Objectives
Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content.
Influencer Persona
Home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts based in Colombia, active on Instagram, YouTube, and TikTok.
Content Themes
#HogarColombia #DecoraciónHogar #ProductosParaElHogar
#1
Luba_16
Luba_16
@luba_1613
MX
Construcción & decoración de interiores🛋️🤳🏼 FB: Luba Diseño
Followers
81.1K
Micro Influencer
Engagement Rate
5.8%
Last Post
7 months ago
95%Match Score
Fit for"Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content."
Este influencer se especializa en decoración de interiores, lo que lo hace muy relevante para la marca de bienes para el hogar. Su contenido sobre decoración y remodelación se alinea perfectamente con las ideas de contenido propuestas por la marca. Además, su enfoque en la decoración sugiere que podría crear contenido atractivo y de alta calidad.
#2
Decoraciones Parky
Decoraciones Parky
@decoraciones_parky
Venezuela
Pisos de vinil nórdicos y más Los mejores precios aquí #Decoración del hogar Envíos a toda Ccs. Contactanos aquí ⬇️
Followers
33.0K
Micro Influencer
Engagement Rate
0.0%
Last Post
4 weeks ago
90%Match Score
Fit for"Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content."
Este influencer se especializa en pisos de vinil y decoración del hogar, lo que lo hace altamente relevante para la marca de bienes para el hogar. Su contenido se alinea bien con las ideas de la campaña, como la decoración y remodelación. Además, su enfoque en el diseño interior sugiere que podría crear contenido atractivo y de alta calidad para la marca.
#3
eclipsedesign
eclipsedesign
@eclipsedesignco
CO
Especialistas en diseño de interiores y mobiliario de lujo personalizable.💫
Followers
34.0K
Micro Influencer
Engagement Rate
0.2%
Last Post
3 weeks ago
90%Match Score
Fit for"Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content."
This influencer specializes in interior design and luxury home furnishings, which aligns perfectly with the brand's focus on home goods. Their content is likely to resonate with the Colombian audience, and their expertise in design can provide valuable insights for the brand's campaign. Their follower count also suggests a good potential reach.
#4
ADRY DECO STYLE
ADRY DECO STYLE
@adryacosta.decostyle
CO
DECO HOGAR | ORGANIZACIÓN | LIMPIEZA TIPS EN INSTAGRAM ✨ @ADRYACOSTA.DECOSTYLE
Followers
286.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content."
Este influencer se especializa en decoración y organización del hogar, lo que se alinea perfectamente con los intereses de la marca. Su contenido es relevante y atractivo para la audiencia colombiana, lo que lo convierte en un excelente candidato para la campaña. Por lo tanto, es un buen ajuste.
#5
Adriana Acosta Rojas
Adriana Acosta Rojas
@adryacosta.decostyle
Colombia
DECO TIPS | ORDEN| LIMPIEZA | LIFE STYLE Vecin@s Bienvenid@s a nuestro Hogar 🏠💕 CEO @decostyle_home
Followers
455.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content."
Este influencer se especializa en decoración y estilo de vida, lo que se alinea bien con los intereses de la marca. Su contenido sobre decoración del hogar y su enfoque en la estética son relevantes para la audiencia colombiana. Por lo tanto, es un buen ajuste para la campaña.
#6
María Fernández
María Fernández
@marianordichouse
ES
HOGAR| LIFESTYLE 🦄+1M IG 📍Barcelona 📩marianordichouse@agenciaolympia.com
Followers
228.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers in Colombia to promote a home goods brand. Ideal influencers are home decor enthusiasts, interior designers, lifestyle bloggers, or DIY experts. They should be active on Instagram, YouTube, and TikTok, creating content that showcases home goods, provides home decor tips, DIY projects, and product reviews. Influencers should be relatable to the Colombian audience, have a good engagement rate, and produce high-quality visual content."
Este influencer se especializa en el hogar y el estilo de vida, lo que lo hace relevante para la marca de bienes para el hogar. Su contenido sobre trucos de limpieza y decoración se alinea bien con las ideas de contenido propuestas por la marca. Además, su gran número de seguidores sugiere un buen potencial de alcance y engagement.