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Brief

"influencer between 70K to 250K on instagram with audience that mostly USA. That talk about home organizer and cute products must have in the kitchen or home. "

influencer between 70K to 250K on instagram with audience that mostly USA. That talk about home organizer and cute products must have in the kitchen or home.

Research Insight & Analysis

query focuses on home organization and cute kitchen or home products. These products can be positioned as essential items for maintaining an organized, aesthetically pleasing, and functional home. The brand can emphasize the convenience, practicality, and visual appeal of these products, targeting consumers who value a tidy and stylish living space.

Target Customers

The ideal customer profile for these products would include:

  • Homeowners and Renters: Individuals who take pride in their living spaces and are interested in home improvement and organization.
  • Young Professionals and Families: People who are busy and seek efficient solutions to keep their homes organized and visually appealing.
  • DIY Enthusiasts and Home Decor Fans: Individuals who enjoy decorating and organizing their homes as a hobby.
  • Social Media Savvy Consumers: People who follow home decor trends on platforms like Instagram and are influenced by visual content.

Illustrative examples:

  • A young couple who just moved into their first home and are looking for stylish and functional organization solutions.
  • A busy professional who wants to keep their kitchen organized with cute and practical products.
  • A family with children who need efficient storage solutions to keep their home tidy.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Home Organization Influencers: These influencers specialize in home organization tips and products. They can demonstrate how the products can be used to create an organized and efficient home.
  • Home Decor Influencers: Influencers who focus on home decor and styling can showcase the aesthetic appeal of the products and how they can enhance the look of a home.
  • Lifestyle Influencers: Influencers who share their daily lives, including home and kitchen organization, can integrate the products into their content naturally.
  • DIY and Craft Influencers: These influencers can create content around DIY projects and home organization hacks using the products.

Enriched requirements:

  • Influencers with 70K to 250K followers on Instagram.
  • Audience primarily based in the USA.
  • Content focus on home organization and cute kitchen/home products.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

  • Before and After Transformations: Showcasing the transformation of a cluttered space into an organized and stylish area using the products.
  • Product Tutorials: Step-by-step guides on how to use the products effectively for home organization.
  • Home Tours: Influencers can give a tour of their homes, highlighting how they use the products in different rooms.
  • Seasonal Organization Tips: Content focused on organizing the home for different seasons or holidays using the products.
  • DIY Projects: Creative DIY projects that incorporate the products, such as custom storage solutions or decorative items.
  • Giveaways and Challenges: Hosting giveaways or challenges where followers can share their own organization tips and win the products.

By leveraging these content ideas, the brand can effectively reach and engage its target audience, driving interest and sales for its home organization and cute kitchen/home products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Home organization and cute kitchen products
Campaign Objectives
Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home.
Influencer Persona
Micro-influencers and macro-influencers who specialize in home organization, kitchen products, and home decor. They should have a strong following in the USA and create engaging content around these topics.
Content Themes
#HomeOrganization #KitchenEssentials #CuteHomeProducts
#1
Home organization&decor ideas
Home organization&decor ideas
@nest_in_order
🏠Useful hacks 🧽Cleaning tips 🥫Pantry organization 🥦Fridge goals 🛀Bathroom remodel 🥕Kitchen design DM for inquiries. Link ⬇️
Followers
586.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home."
This influencer creates content around home hacks and organization, which aligns well with the brand's needs. However, their follower count exceeds the specified range and their location is not specified.
#2
Brookes Buys
Brookes Buys
@brookes_buys
US
Cleaning & Organizational Finds Solving problems you didn’t know you had
Followers
245.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home."
This influencer focuses on cleaning and organizational finds, which aligns well with the brand's needs. However, their primary platform is TikTok and their follower count is within the specified range.
#3
LGQUEEN Home Decor
LGQUEEN Home Decor
@UCe0RrttK67uph8PMQ9aibgQ
US
Hi everyone! Welcome to my channel, LGQUEEN Home Decor! My name is Linda and here you will see DIY, Home Decor, Organization, Cleaning, Home Renovation, Room Makeover videos and so much more! I love to create things and decorate with glam elegance. I would love to have you part of my YouTube family so please consider subscribing for more videos coming soon. Your home should be where you feel free, happy and don't want to leave. Thank you for being here! 💗 "And they said, Believe on the Lord Jesus Christ, and thou shalt be saved, and thy house." Acts 16:31 | KJV Email: Lgqueenhomedecor@gmail.com
Followers
770.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home."
This influencer focuses on home decor and organization, which aligns well with the brand's needs. However, their primary platform is YouTube and their follower count exceeds the specified range.
#4
Allison | Home Organizing Tips
Allison | Home Organizing Tips
@everythinginplace
CA
ᴏʀɢᴀɴɪᴢɪɴɢ ᴇxᴘᴇʀᴛ➕𝕞𝕒𝕞𝕒 𝕠𝕗 𝟜 𝐆𝐄𝐓 𝐎𝐑𝐆𝐀𝐍𝐈𝐙𝐄𝐃 +⃝ shop product👇🏻
Followers
242.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home."
This influencer focuses on organizing and home decor, which aligns well with the brand's needs. However, their primary platform is TikTok and their follower count is within the specified range.
#5
Adaline's Home
Adaline's Home
@UC1HncqHQHiqCeZep9ndHZTw
US
Hey everyone! I'm Adaline Zook. This channel is all about cleaning motivation, DIY & homemaking! I hope inspire and encourage you through my videos. Have a blessed day!
Followers
131.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home."
This influencer focuses on cleaning and homemaking, which aligns well with the brand's needs. However, their primary platform is YouTube and their follower count is within the specified range.
#6
Michelle Lei
Michelle Lei
@bymichellelei
US
all things home & lifestyle 🫶🏼 ↓ SHOP MY FINDS ↓
Followers
379.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily targeting a USA-based audience. Influencers should focus on home organization and cute must-have products for the kitchen or home."
This influencer focuses on home and lifestyle content and has a strong following on TikTok. While their content aligns well with the brand's needs, their primary platform is not Instagram.