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Brief

"instagram influencer between 70K to 250K with audience that mostly USA. That talk about home organizer and cute gadgets products must have in the kitchen or home."

instagram influencer between 70K to 250K with audience that mostly USA. That talk about home organizer and cute gadgets products must have in the kitchen or home.

Research Insight & Analysis

Product Positioning

The user's query focuses on home organization and cute gadgets for the kitchen or home. These products can be positioned as essential tools for enhancing home efficiency and aesthetics. The brand can emphasize the convenience, functionality, and aesthetic appeal of these products, targeting consumers who value a well-organized and stylish living space. Highlighting the unique features and benefits of these products, such as space-saving designs, multifunctionality, and trendy looks, can help differentiate them in the market.

Target Customers

The ideal customer profile for these products includes:

  • Homeowners and Renters: Individuals who are looking to optimize their living spaces, whether they own or rent their homes.
  • Young Professionals: Busy individuals who appreciate products that can help them stay organized and save time.
  • Families: Households with children who need efficient storage solutions and practical gadgets to manage their daily routines.
  • DIY Enthusiasts: People who enjoy home improvement and are always on the lookout for innovative products to enhance their living spaces.

Illustrative examples:

  • A young couple who just moved into their first apartment and are looking for stylish and functional kitchen gadgets.
  • A busy professional who wants to keep their home organized with minimal effort.
  • A family with kids who need practical storage solutions to keep their home tidy.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Home Organization Experts: Influencers who specialize in home organization tips and tricks. They can demonstrate how the products can be used to create a more organized and efficient living space.
  • Lifestyle Bloggers: Influencers who share content about home decor, DIY projects, and everyday living. They can showcase the aesthetic appeal and practical uses of the products.
  • Kitchen Enthusiasts: Influencers who focus on cooking and kitchen organization. They can highlight how the gadgets can make cooking and kitchen management easier and more enjoyable.

Enriching the user's requirements:

  • Influencers with 70K to 250K followers on Instagram.
  • Audience primarily based in the USA.
  • Content focus on home organization and cute kitchen/home gadgets.

Content Creation Ideas

To effectively promote the products, consider the following content ideas:

  • Before and After Transformations: Influencers can show the difference the products make in their homes, highlighting the organizational improvements and aesthetic enhancements.
  • Product Demos and Tutorials: Step-by-step guides on how to use the products effectively, showcasing their unique features and benefits.
  • Home Tours: Influencers can incorporate the products into their home tours, demonstrating how they fit into different spaces and decor styles.
  • User-Generated Content: Encourage followers to share their own photos and videos using the products, creating a sense of community and authenticity.
  • Seasonal and Thematic Content: Create content around specific themes or seasons, such as spring cleaning, back-to-school organization, or holiday kitchen prep.

By leveraging these content ideas, influencers can create engaging and relatable content that resonates with their audience and effectively promotes the products.

Curated Influencer List
#1
tina le mac 🌙 | DIY + home
tina le mac 🌙 | DIY + home
@tinalemac
United States
⋒ youtuber + decor lover + maker 𓊓 DIYing our apartment ⌂ chicago gal in the OC ☼ tinalemac@gmail.com ✧ fka tinadoodles 〰️ videos + links:
Followers
168.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily based in the USA, who focus on home organization and cute kitchen/home gadgets. Ideal influencers should create content around must-have products for the kitchen or home."
This influencer focuses on decor and DIY, which aligns well with the brand's focus. They are based in the USA and their primary platform is Instagram, making them a good fit.
#2
Kayleen Kelly Home Organizing
Kayleen Kelly Home Organizing
@kayleenkellyorganize
US
Pro Organizer | ADHD DeclutterCore™️ Method ✨3 Second Rule✨ ⬇️ Declutter Kits ⬇️
Followers
815.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily based in the USA, who focus on home organization and cute kitchen/home gadgets. Ideal influencers should create content around must-have products for the kitchen or home."
The influencer specializes in organization and decluttering, which aligns well with the brand's focus. However, their primary platform is TikTok, not Instagram.
#3
Hannah's Happy Home
Hannah's Happy Home
@UC1STjuGMAzbdmv0YRyAkl1w
US
Hello and Welcome to Hannah's Happy Home, where we make a HOUSE a HOME! I love to share videos of all things Home related; Decorating, Renovations, Organization, Cleaning and More! I would love to have you SUBSCRIBE and become a part of my channel!! If you're new here, leave me a comment on my videos to say Hi! I love to interact with my amazing subscribers! My hope is that you will find Encouragement, Motivation, and Inspiration from my channel! Love, Hannah❤︎ *BUSINESS INQUIRES* : hannahshappyhome@influint.co
Followers
275.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily based in the USA, who focus on home organization and cute kitchen/home gadgets. Ideal influencers should create content around must-have products for the kitchen or home."
This influencer focuses on home-related content, including organization and cleaning, which aligns well with the brand's focus. They are based in the USA and their primary platform is YouTube, not Instagram.
#4
Marilyn__442
Marilyn__442
@marilyn__442
US
✨Home decor✨ 🌻DIY’s🌻 🌸Organization tips🌸 🌹Amazon finds🌹 💖Crochet lover💖
Followers
791.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily based in the USA, who focus on home organization and cute kitchen/home gadgets. Ideal influencers should create content around must-have products for the kitchen or home."
This influencer focuses on home decor, DIYs, and organization tips, which aligns well with the brand's focus on home organization and kitchen gadgets. However, their primary platform is TikTok, not Instagram.
#5
Build and Create Home
Build and Create Home
@UCBHzZOf58VoZ6t51qcNnwsQ
US
DIY and woodworking Home and Organization Aloha! I’m Charlee. I picked up my first power tool in 2010 when we purchased our first home here on Oahu. I was surprised to find that I loved almost everything about the renovation process and power tools, but I was especially hooked on carpentry. I started building furniture and have slowly started picking up new skills along the way. I’d love to pass that small bit of knowledge on to others, so you can enjoy the thrill of building and creating for yourself!
Followers
362.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily based in the USA, who focus on home organization and cute kitchen/home gadgets. Ideal influencers should create content around must-have products for the kitchen or home."
This influencer focuses on DIY and home organization, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram.
#6
Michelle Lei
Michelle Lei
@bymichellelei
US
all things home & lifestyle 🫶🏼 ↓ SHOP MY FINDS ↓
Followers
379.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with 70K to 250K followers, primarily based in the USA, who focus on home organization and cute kitchen/home gadgets. Ideal influencers should create content around must-have products for the kitchen or home."
This influencer focuses on home and lifestyle, which aligns well with the brand's focus. However, their primary platform is TikTok, not Instagram.