Influencers in home decor, interior design, DIY projects, and lifestyle content, aged 25-45, active on Instagram, Pinterest, and YouTube.

Product Positioning

Household accessories, home decor accessories, and furniture are integral parts of creating a comfortable and aesthetically pleasing living space. The brand can be positioned as a provider of stylish, functional, and affordable home solutions that cater to a wide range of tastes and preferences. Emphasizing quality, design, and versatility can help differentiate the brand in a competitive market. Highlighting eco-friendly materials or unique design elements can also attract environmentally conscious consumers and design enthusiasts.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-35 who are setting up their first homes or apartments and are looking for trendy and affordable decor options.
• Homeowners: People aged 35-50 who are interested in updating or redecorating their homes with stylish and functional pieces.
• Interior Design Enthusiasts: Individuals who are passionate about home decor and are always on the lookout for unique and innovative products.
• Eco-conscious Consumers: Customers who prioritize sustainability and are interested in products made from eco-friendly materials.

Potential Influencer Matches

• Home Decor Bloggers/Vloggers: Influencers who specialize in home styling, DIY projects, and interior design tips. They can showcase the products in real-life settings and provide styling advice to their followers.

• Lifestyle Influencers: These influencers cover a broad range of topics, including home decor, and can reach a diverse audience interested in lifestyle improvements.

• Eco-friendly Influencers: Influencers who focus on sustainable living and eco-friendly products can highlight the brand's commitment to sustainability, appealing to environmentally conscious consumers.

• DIY and Craft Influencers: These influencers can demonstrate creative ways to use the products, appealing to audiences interested in personalizing their living spaces.

Content Creation Ideas

• Room Makeover Series: Collaborate with influencers to create a series of room makeovers using the brand's products, showcasing before-and-after transformations.

• Styling Tips and Tricks: Influencers can share tips on how to style different spaces using the brand's accessories and furniture, providing practical advice to their followers.

• Sustainability Stories: Share the story behind the eco-friendly materials used in the products, highlighting the brand's commitment to sustainability.

• User-generated Content Campaign: Encourage customers to share photos of their homes featuring the brand's products, creating a community of brand advocates and generating authentic content.

• Seasonal Decor Ideas: Collaborate with influencers to create content around seasonal decor trends, showcasing how the brand's products can be used to refresh a space for different occasions.