HR professionals, safety consultants, workplace wellness experts, employment lawyers, or employees sharing experiences. Strong presence on LinkedIn, Twitter, YouTube, Instagram or TikTok.

Product Positioning

Human Resources (HR) and Workplace Safety products and services can be positioned in several ways, depending on the specific offering. For example, HR software can be positioned as a tool to streamline processes, improve employee engagement, and ensure compliance. Workplace safety equipment can be positioned as a way to protect employees, reduce accidents, and lower insurance costs. A fresh angle could be to focus on the ROI of investing in HR and safety, showcasing how these investments contribute to a more productive and profitable workforce. Another angle could be to highlight the role of HR and safety in building a positive company culture and attracting top talent.

Target Customers

The ideal customer profile varies depending on the specific HR or workplace safety product/service. However, some common characteristics include:

• HR Managers/Directors: Responsible for overseeing HR functions, including recruitment, training, compensation, and employee relations. Example: Sarah, HR Director at a mid-sized tech company, looking for a new HRIS system to improve employee data management.
• Safety Managers/Directors: Responsible for ensuring a safe work environment and compliance with safety regulations. Example: John, Safety Manager at a construction company, looking for new fall protection equipment.
• Business Owners/Executives: Responsible for the overall success of the company, including employee well-being and legal compliance. Example: Maria, CEO of a manufacturing company, looking for ways to reduce workplace accidents and improve employee morale.
• Employees: While not direct purchasers, employees are key stakeholders as they are the users of HR systems and beneficiaries of safety measures. Example: David, a warehouse worker, concerned about the lack of proper safety training and equipment.

Potential Influencer Matches

• HR Professionals/Consultants: These influencers have expertise in HR best practices and can provide valuable insights on HR software, training programs, and employee engagement strategies. They can reach HR managers and business owners through blog posts, webinars, and social media content.
• Workplace Safety Experts/Consultants: These influencers have expertise in workplace safety regulations and can provide guidance on safety equipment, training programs, and risk management. They can reach safety managers and business owners through online courses, safety audits, and industry events.
• Industry Associations/Organizations: These organizations have a large following of HR and safety professionals and can promote products/services through their websites, newsletters, and conferences.
• Employee Wellness Advocates: These influencers focus on employee well-being and can promote products/services that support mental health, stress reduction, and work-life balance. They can reach employees and HR managers through social media, workshops, and corporate wellness programs.
• Legal Experts (Employment Law): These influencers can provide insights on compliance and legal aspects of HR and workplace safety, attracting business owners and HR professionals concerned with legal risks.

Content Creation Ideas

• General Ideas:

  • Blog posts/articles on HR best practices, workplace safety tips, and employee engagement strategies.
  • Webinars/online courses on HR compliance, safety training, and risk management.
  • Case studies showcasing how HR and safety products/services have helped other companies improve their performance.
  • Infographics/visual content summarizing key HR and safety statistics and trends.
  • Social media campaigns promoting HR and safety awareness.

• Creative Ideas:

  • "Day in the Life" series showcasing how HR and safety professionals use products/services in their daily work.
  • Interactive quizzes/assessments to help companies identify their HR and safety needs.
  • Behind-the-scenes videos of product development and testing.
  • Employee testimonials sharing their experiences with HR and safety programs.
  • Gamified training modules to make learning about HR and safety more engaging.
  • Partner with influencers to create short, relatable skits highlighting common workplace safety mishaps and how to avoid them.
  • Host a virtual "HR & Safety Innovation Summit" featuring expert panels and product demos.