Influenceur masculin, jeune, actif sur Snapchat, créateur de contenu humoristique.

Product Positioning

To effectively position the brand or product in the market, it is essential to identify its unique selling propositions (USPs) and how they resonate with current trends. If the product is related to entertainment or lifestyle, leveraging humor and relatability can be a strong angle. Emphasizing fun, spontaneity, and a carefree attitude can attract a younger audience who values authenticity and entertainment in their social media interactions.

For new products, consider aligning them with existing trends in social media, such as short-form video content or interactive experiences. This can create a fresh angle that appeals to consumers looking for engaging and entertaining content.

Target Customers

The ideal customer profile for this type of campaign would likely include:

• Young Adults (18-30 years old): This demographic is highly active on platforms like Snapchat and values humor and authenticity in content.

• Students and Young Professionals: Individuals who enjoy light-hearted content and are looking for entertainment during their daily commutes or breaks.

• Social Media Enthusiasts: Users who actively engage with influencers and are influenced by their lifestyle choices and recommendations.

Illustrative examples of target customers could include:

• A college student who follows influencers for entertainment and lifestyle tips.

• A young professional who uses social media to unwind and discover new trends.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Comedic Influencers: Those who specialize in humor and relatable content can engage the audience effectively. Their ability to create funny skits or scenarios can resonate well with young adults.

• Lifestyle Influencers: Influencers who focus on daily life and experiences can showcase the product in a relatable context, making it more appealing to the target audience.

• Micro-Influencers: These influencers often have a more engaged audience and can create a sense of community. Their authenticity can drive higher engagement rates.

Content Creation Ideas

To align with the brand and maximize viral potential, consider the following content topics and ideas:

• Funny Skits: Create short, humorous videos that depict relatable scenarios, such as the daily commute or unexpected moments in public transport.

• Challenges: Launch a fun challenge that encourages users to share their own funny experiences, potentially using a specific hashtag to track engagement.

• Behind-the-Scenes Content: Show the making of the influencer's content, highlighting the fun and spontaneity involved in their daily lives.

• Interactive Polls and Quizzes: Engage the audience with interactive content that allows them to participate and share their opinions on humorous topics.

By focusing on these strategies, the campaign can effectively engage the target audience and leverage the unique characteristics of the influencers involved.