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Brief

"Find IG nano and micro carpenter and framing influencers for tool belts and rigs. "

Find IG nano and micro carpenter and framing influencers for tool belts and rigs.

Research Insight & Analysis

Product Positioning

The product in question is tool belts and rigs, which are essential for carpenters and framers. These products can be positioned as high-quality, durable, and ergonomic solutions designed to enhance productivity and comfort for professionals in the carpentry and framing industry. Emphasizing features such as material durability, storage capacity, and ergonomic design can help differentiate these tool belts and rigs from competitors.

Target Customers

The ideal customer profile for these tool belts and rigs includes:

  • Professional Carpenters and Framers: Individuals who work in construction and need reliable and efficient tools to carry their equipment.
  • DIY Enthusiasts: Hobbyists who engage in carpentry and framing projects at home and require professional-grade tools.
  • Construction Companies: Businesses that provide their employees with high-quality tools to ensure efficiency and safety on the job site.

Illustrative examples:

  • A professional carpenter who works on residential construction projects and needs a durable tool belt to carry various tools.
  • A DIY enthusiast who enjoys building furniture and requires a comfortable and spacious tool rig.
  • A construction company looking to equip their team with standardized, high-quality tool belts for better productivity.

Potential Influencer Matches

Nano Influencers (1K-10K followers)

  • Local Carpenters and Framers: Individuals who share their daily work, projects, and tips on Instagram. They have a close-knit community and high engagement rates.
  • DIY Project Enthusiasts: Hobbyists who document their home improvement projects and have a dedicated following interested in carpentry and framing.

Micro Influencers (10K-50K followers)

  • Professional Tradespeople: Carpenters and framers with a larger following who provide tutorials, tool reviews, and project showcases.
  • Construction and Home Improvement Bloggers: Influencers who focus on broader construction topics but have a significant portion of their content dedicated to carpentry and framing.

Content Creation Ideas

General Ideas

  • Tool Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the tool belts and rigs, highlighting their features and benefits.
  • Day-in-the-Life Videos: Influencers can showcase how the tool belts and rigs fit into their daily routines, emphasizing their practicality and comfort.
  • Project Tutorials: Step-by-step guides on carpentry and framing projects, with the tool belts and rigs prominently featured.

Creative Ideas

  • Challenge Series: Influencers can participate in a challenge to complete a project using only the tools they can fit in the tool belt or rig, showcasing its capacity and organization.
  • Before and After Transformations: Documenting the transformation of a workspace or project with the help of the tool belts and rigs, highlighting their impact on efficiency.
  • Collaborative Builds: Partnering with other influencers to work on a joint project, each using the tool belts and rigs, to reach a broader audience.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the tool belts and rigs.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
IG nano and micro carpentry influencers
Campaign Objectives
Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work.
Influencer Persona
Nano and micro influencers on Instagram who are carpenters or framers. They should have a following that is interested in carpentry and framing work.
Content Themes
#CarpentryTools #FramingLife #ToolBelt
#1
RR Buildings
RR Buildings
@UCWXEQsK3UiHszjwgGN5HUeQ
US
Custom Post Frame Builder. I upload 1-2 videos a week and try to show as much of the process as possible. I also love tools, and have a weekly toolsday video you should check out! All Business inquiries: teamkyle@gersh.com RR Post Frame Building Plans available here https://rrplans.bigcartel.com/ If you'd like to support me, below are various ways to help! Shirts: https://rrbuildings.bigcartel.com/ Hats: https://rooster.beachandbarn.com/youtube patreon: www.patreon.com/rrbuildings Instagram: www.instagram.com/rrbuildings TRY A FREE Trial Pack of SASHCO Sealants https://www.sashco.com/rr-buildings/ Save on ISOtunes Hearing protection https://shop.isotunes.com/rrb
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work."
This influencer has a large following and focuses on custom post frame building, which is relevant to the brand. However, they are on YouTube, not Instagram.
#2
Wood Bully™️
Wood Bully™️
@woodbully
CA
Carpentry Videos 🔨Macgyver’s Personal Consultant 📐 Quality Control Freak
Followers
250.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work."
The influencer has a strong focus on carpentry and DIY projects, making them a good fit for the brand's content ideas. However, they are on YouTube, not Instagram.
#3
Kim Domingos 🔨🇧🇻
Kim Domingos 🔨🇧🇻
@kim_domingos
NO
Follow on IG for daily stories and Merch . @kimdomingos 👌
Followers
180.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work."
This influencer has a large following and focuses on carpentry, making them a good fit for the brand. However, they are on YouTube, not Instagram.
#4
CHRIS. Milton | UGC Carpenter + Digital Creator
CHRIS. Milton | UGC Carpenter + Digital Creator
@modernmilt
Canada
-DIY, HOW TO, TOOLS -TEACHING YOU ALL I KNOW #UGC content creator 🇨🇦Ont EMAIL FOR BUSINESS OPPORTUNITIES
Followers
218.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work."
This influencer focuses on DIY and tools, which aligns with the brand's content ideas. However, they are on YouTube, not Instagram.
#5
Dave Does Carpentry
Dave Does Carpentry
@UCNk3n4xDrg0p9UedZwBAMgQ
AU
On this channel, I aim to cover everything Carpentry! From tool reviews, DIY/how-to videos, and even showcasing work that I have completed! If you are interested in carpentry, from DIY projects, Tools or increasing your knowledge in the trade, subscribe right now as you will love to see what's coming in the future of this channel! 📩 enquires@davedoescarpentry.com
Followers
103.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work."
This influencer covers a wide range of carpentry topics and has a relevant audience. Their content style is educational and practical, but they are on YouTube, not Instagram.
#6
Coffman Construction
Coffman Construction
@UCN54yV7vLOTwTJ6q6ii4JoQ
Hey there! I'm Jarod Coffman, a 22-year-old lead framer specializing in custom homes. I'm extremely passionate about the work we do and proud to be part of the next generation of builders shaping the homes we live in. Check out my store for cool hats, stickers, and shirts at https://my-store-d29fd5.creator-spring.com/. If you're in Colorado and need someone to build your house, or if you're looking for a job as a framer/carpenter, hit us up on Instagram at @coffmanconstruction. Also, I'm a TRUEWERK Ambassador!
Followers
42.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for nano and micro influencers on Instagram who specialize in carpentry and framing to promote tool belts and rigs. Ideal influencers should create content showcasing the use of these products in their daily work."
The influencer is a young framer specializing in custom homes, making them a good fit for the brand. However, they are on YouTube, not Instagram.