Educators, career counselors, or students in India with under 75k followers, creating content on study tips and career advice.

Product Positioning

The focus is on educational content, specifically study tips, career counseling, study abroad, and general information. This positions the brand as a resourceful and supportive entity in the education sector. The brand can be positioned as a guide for students and young professionals seeking to enhance their academic and career prospects. By leveraging influencers, the brand can tap into the existing demand for educational guidance and support, offering unique insights and practical advice.

Target Customers

The ideal customer profile includes:

• Students: High school and college students looking for study tips and guidance on study abroad opportunities.
• Young Professionals: Individuals seeking career counseling and advice on further education.
• Parents: Those interested in supporting their children's educational and career aspirations.

Examples include a high school student preparing for college entrance exams, a college graduate exploring study abroad options, or a young professional considering a career change.

Potential Influencer Matches

• Micro-Influencers: India-based influencers with a following of less than 75k who specialize in educational content. They can provide personalized and relatable content that resonates with the target audience.
• Educational Bloggers/Vloggers: Influencers who create detailed content on study tips, career advice, and study abroad experiences. Their expertise can lend credibility to the brand.
• Student Ambassadors: Current students or recent graduates who share their educational journeys and experiences. They can connect with the audience on a personal level.

These influencers can effectively reach students, young professionals, and parents by sharing authentic and engaging content.

Content Creation Ideas

• Study Tips Series: A series of posts or videos offering practical study tips and techniques for different subjects and exams.
• Career Counseling Q&A: Interactive sessions where influencers answer questions about career paths, job opportunities, and further education.
• Study Abroad Vlogs: Influencers share their experiences studying abroad, including application processes, cultural adjustments, and academic life.
• Success Stories: Highlighting success stories of individuals who have benefited from study tips or career counseling, inspiring others to follow suit.

These content ideas align with the brand's educational focus and have the potential to engage and inspire the target audience.