The product in question is clothing, specifically targeting the Indian market. Given the vast and diverse nature of the Indian market, the brand can be positioned in several ways:
Based on the positioning, the ideal customer profiles can be described as follows:
To effectively reach the target customers, the following types of influencers would be suitable:
Here are some content topics and ideas that align with the brand and have the potential to go viral:
By leveraging these strategies, the brand can effectively position itself in the market, reach its target customers, and create engaging content that resonates with its audience.
Extracted from Campaign Brief & Market Analysis