Influencers passionate about Indian dance, based in UAE, aged 18-35, active on Instagram, YouTube, or TikTok.

Product Positioning

The focus is on Indian dance, which is a vibrant and culturally rich art form. Positioning this in the UAE market can leverage the multicultural environment and the significant Indian expatriate community. The product or service could be positioned as a cultural experience, offering dance classes, performances, or workshops that celebrate Indian heritage. This can appeal to both Indian expatriates looking to connect with their roots and other residents interested in cultural diversity and artistic expression.

Target Customers

The ideal customer profile includes:

• Indian expatriates in the UAE: Individuals and families who are interested in maintaining a connection to their cultural heritage through dance.
• Dance enthusiasts: People of various nationalities who have an interest in learning or experiencing different dance forms.
• Cultural event organizers: Those looking to include Indian dance performances in multicultural events or festivals.
• Schools and educational institutions: Interested in incorporating cultural programs or workshops into their curriculum.

Potential Influencer Matches

• Dance Influencers: Indian dance instructors or performers based in the UAE who have a following interested in dance and cultural activities. They can showcase the dance form and its cultural significance.

• Cultural Influencers: Individuals who focus on promoting cultural diversity and events in the UAE. They can highlight the unique aspects of Indian dance and its role in the multicultural landscape.

• Lifestyle Influencers: Those who cover lifestyle topics and have a diverse audience. They can introduce Indian dance as a fun and enriching activity for personal growth and cultural appreciation.

Content Creation Ideas

• Dance Tutorials: Create short video tutorials or live sessions on popular Indian dance styles, encouraging followers to learn and share their progress.

• Cultural Stories: Share stories or interviews with dancers about the history and significance of Indian dance, creating a deeper connection with the audience.

• Event Highlights: Document and share highlights from dance events or workshops, showcasing the energy and community involvement.

• Collaborative Challenges: Partner with influencers to create dance challenges that encourage audience participation and sharing on social media platforms.

These strategies can help in effectively reaching and engaging the target audience, while also promoting the cultural richness of Indian dance in the UAE.