Indian influencers aged 18-35, focused on education and career guidance, active on YouTube and Instagram.

Product Positioning

The focus is on educational and career guidance content, which positions the brand as a resource for personal and professional development. This aligns with the growing demand for self-improvement and skill enhancement in the Indian market. The brand can be positioned as a trusted advisor for students and young professionals seeking to advance their careers.

Target Customers

The ideal customer profile includes:

• Students: High school and college students looking for guidance on career choices and educational paths.
• Young Professionals: Individuals in the early stages of their careers seeking advice on skill development and career progression.
• Parents: Those interested in supporting their children's educational and career decisions.

Potential Influencer Matches

• Educational Content Creators: Influencers who specialize in educational content, such as study tips, exam preparation, and subject-specific tutorials, can effectively reach students.
• Career Coaches: Influencers who provide career advice, resume building, and interview preparation can engage young professionals.
• Motivational Speakers: Influencers who focus on personal development and motivation can appeal to both students and young professionals.

Content Creation Ideas

• Career Path Series: Videos exploring different career paths, featuring interviews with professionals from various fields.
• Skill Development Challenges: Interactive challenges that encourage followers to develop new skills over a set period.
• Live Q&A Sessions: Real-time sessions where influencers answer questions about education and career planning.
• Success Stories: Sharing stories of individuals who have successfully navigated their educational and career journeys.

These content ideas can help the brand engage with its target audience and establish a strong presence in the educational and career guidance space.