Influencers who are entrepreneurs or in the entertainment industry, based in India, with a follower count of up to 150k. They should have a strong social media presence and be interested in architecture and interior design.

Product Positioning

Your company specializes in architecture and interior design, which positions it within the high-end, bespoke service market. The unique angle here is offering customized spaces for influencers, which can be a powerful marketing tool. This approach not only showcases your design capabilities but also leverages the influencer's reach to promote your brand. The focus should be on creating visually stunning, functional, and personalized spaces that reflect the influencer's personality and brand.

Target Customers

The ideal customer profile for your services would be individuals or businesses looking for high-quality, customized interior design solutions. These customers value aesthetics, functionality, and exclusivity. They are likely to be:

• Entrepreneurs who want their office spaces to reflect their brand and ethos.
• Entertainment industry professionals who need their homes or studios to be both functional and visually appealing for their work and social media presence.
• High-net-worth individuals who appreciate bespoke design and are willing to invest in premium services.

Illustrative examples:

• A tech startup founder looking to create an innovative and inspiring office space.
• A Bollywood actor who needs a home that is both a sanctuary and a backdrop for social media content.
• A fashion designer who requires a chic and functional studio space.

Potential Influencer Matches

Given your criteria, here are the types of influencers that would be suitable for promoting your product:

Entrepreneurs

• Startup Founders: Influencers in the tech or business space who have a significant following and are known for their innovative approach.
• Business Coaches: Individuals who provide business advice and have a strong online presence.

Entertainment Industry

• Actors and Actresses: Bollywood or regional film industry stars with a substantial following.
• Musicians: Popular singers or bands who have a strong social media presence.
• Fashion Designers: Influencers in the fashion industry who often showcase their workspaces and homes.

These influencers typically have a following that values aesthetics and innovation, making them ideal for showcasing your design capabilities.

Content Creation Ideas

To maximize the impact of your influencer marketing campaign, consider the following content ideas:

General Ideas

• Before and After Transformations: Showcasing the dramatic changes in the spaces you design.
• Design Process: Behind-the-scenes content that highlights the design process, from initial consultation to final reveal.
• Influencer Testimonials: Videos or posts where influencers share their experience working with your company.

Creative Ideas

• Virtual Tours: Interactive virtual tours of the customized spaces, allowing followers to explore the design in detail.
• Design Challenges: Collaborate with influencers to create design challenges where they share their design preferences and you bring them to life.
• Live Q&A Sessions: Host live sessions with influencers where they discuss their new spaces and answer questions from their followers.

By leveraging these content ideas, you can create engaging and shareable content that highlights your expertise and attracts potential customers.