Indonesian influencers in real estate, architecture, or lifestyle, active on Instagram, YouTube, or TikTok.

Product Positioning

The focus is on promoting property in Indonesia. The property market in Indonesia is diverse, ranging from luxury real estate to affordable housing. Positioning the product effectively requires understanding the specific segment of the property market being targeted. For instance, if the property is a luxury villa in Bali, it can be positioned as a premium lifestyle choice for affluent buyers or investors. Alternatively, if it's affordable housing in Jakarta, it can be marketed as a practical and accessible option for young families or first-time buyers.

Target Customers

The ideal customer profile will vary based on the property type:

• Luxury Real Estate Buyers: High-net-worth individuals, both local and international, looking for investment opportunities or vacation homes. They are likely to be interested in exclusive amenities and prime locations.

• Middle-Class Families: Local families seeking affordable housing options in urban areas. They value proximity to schools, workplaces, and public transportation.

• Young Professionals: Individuals or couples looking for modern apartments in city centers. They prioritize convenience, lifestyle amenities, and connectivity.

Potential Influencer Matches

• Real Estate Experts: Influencers who specialize in property investment and real estate trends. They can provide credibility and detailed insights into the property market.

• Lifestyle Bloggers/Vloggers: Influencers who focus on lifestyle, travel, and luxury living. They can showcase the property as part of a desirable lifestyle.

• Family-Oriented Influencers: Those who cater to family audiences, highlighting the benefits of the property for family living.

• Local Celebrities: Well-known figures in Indonesia who can reach a broad audience and add aspirational value to the property.

Content Creation Ideas

• Virtual Tours: Create engaging virtual tours of the property, highlighting unique features and amenities.

• Testimonials and Success Stories: Share stories of satisfied buyers or investors who have benefited from purchasing the property.

• Lifestyle Integration: Content that integrates the property into a broader lifestyle narrative, such as "A Day in the Life" videos or blog posts.

• Market Insights: Provide valuable insights into the Indonesian property market, trends, and investment opportunities.

• Interactive Q&A Sessions: Host live sessions with influencers where potential buyers can ask questions and get real-time answers about the property.