womans indonesians influencer with at least 50K follower with above 5% engagement rate, and frequently live on tiktok and instagram
To effectively position the brand, product, or service in the Indonesian market, it is crucial to leverage the popularity of social media platforms like TikTok and Instagram. These platforms are highly influential among young Indonesian women, who are active users and engage frequently with content. The product should be positioned as trendy, relatable, and culturally relevant to resonate with this demographic. Highlighting unique selling points such as quality, affordability, and local relevance can help in creating a strong market presence.
The ideal customer profile includes young Indonesian women aged 18-35 who are active on social media, particularly TikTok and Instagram. They are likely to be interested in fashion, beauty, lifestyle, and entertainment content. These customers value authenticity, engagement, and interactive content. Examples of target customers include:
Micro-influencers with 50K-100K followers who have a strong engagement rate (above 5%) are ideal. They often have a more personal connection with their audience, which can lead to higher trust and influence.
Influencers who specialize in fashion, beauty, and lifestyle content. These influencers can create content that aligns with the brand's positioning and appeals directly to the target customers.
Influencers who frequently go live on TikTok and Instagram. Live sessions can create a sense of urgency and exclusivity, encouraging immediate engagement and interaction.
By leveraging these strategies, the brand can effectively reach and engage with the target audience, creating a strong and impactful marketing campaign.