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Brief

"Influence for indoor tanning salons self care Beauty"

Influence for indoor tanning salons self care Beauty

Research Insight & Analysis

Product Positioning

The query suggests a focus on indoor tanning salons, self-care, and beauty. This positions the product within the beauty and wellness industry, specifically targeting individuals who prioritize their appearance and self-care routines. The brand can be positioned as a premium service that offers a luxurious and safe tanning experience, emphasizing the benefits of indoor tanning such as convenience, controlled environment, and skin care.

Target Customers

The ideal customer profile for indoor tanning salons would include:

  • Young Adults (18-35 years old): This age group is often more concerned with their appearance and more likely to engage in beauty and self-care routines.
  • Beauty Enthusiasts: Individuals who follow beauty trends and are willing to invest in services that enhance their appearance.
  • Urban Dwellers: People living in cities who may not have easy access to natural sunlight and prefer the convenience of indoor tanning.
  • Fitness and Wellness Enthusiasts: Those who are already invested in their physical appearance and overall well-being.

Illustrative examples:

  • A 25-year-old woman living in a metropolitan area who follows beauty influencers on Instagram and regularly visits salons for various beauty treatments.
  • A 30-year-old man who is a fitness enthusiast and wants to maintain a tanned look year-round.

Potential Influencer Matches

Beauty Influencers

These influencers focus on makeup, skincare, and overall beauty routines. They can create content around the benefits of indoor tanning and how it fits into a comprehensive beauty regimen.

Lifestyle Influencers

These influencers cover a broad range of topics including fashion, travel, and self-care. They can highlight the convenience and luxury of indoor tanning as part of a balanced lifestyle.

Fitness Influencers

These influencers focus on health, fitness, and body aesthetics. They can promote indoor tanning as a way to enhance physical appearance and complement a fitness routine.

Local Influencers

Influencers who are popular in specific urban areas can attract local customers to the tanning salons. They can provide reviews and personal experiences to their followers.

Content Creation Ideas

General Ideas

  • Before and After Transformations: Showcasing the results of indoor tanning sessions.
  • Tanning Tips and Tricks: Sharing advice on how to achieve the best results and maintain a tan.
  • Product Reviews: Reviewing tanning products and services offered by the salon.

Creative Ideas

  • Self-Care Routine Videos: Integrating indoor tanning into a broader self-care routine, including skincare and relaxation tips.
  • Collaborative Giveaways: Partnering with beauty and wellness brands for giveaways that include free tanning sessions.
  • Seasonal Campaigns: Creating content around seasonal themes, such as getting a summer glow or preparing for a special event.

By leveraging these strategies, the brand can effectively reach its target audience and position itself as a leader in the indoor tanning and beauty industry.

Curated Influencer List
#1
becca thorderson
becca thorderson
@beccathorderson
United States
a scrapbook
Followers
61.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for beauty and self-care influencers to promote indoor tanning salons. Ideal influencers should have a strong presence in the beauty and self-care niche. Content should focus on the benefits and experience of using indoor tanning salons."
The influencer promotes self-tanning products and provides detailed reviews, aligning well with the brand's focus on indoor tanning and beauty.
#2
Xtreme Tan
Xtreme Tan
@xtremetanstl
US
Tanning salon in STL ☀️ Where the UV is always 10 ✨ 💜💚🖤
Followers
4.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for beauty and self-care influencers to promote indoor tanning salons. Ideal influencers should have a strong presence in the beauty and self-care niche. Content should focus on the benefits and experience of using indoor tanning salons."
The influencer provides tips related to indoor tanning, making them a good fit for the campaign. Their content aligns well with the brand's desired style and focus.
#3
Freebreezexx
Freebreezexx
@freebreezexx
US
‼️DONT SPAM ‼️ I’m not a minor She/her
Followers
3.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for beauty and self-care influencers to promote indoor tanning salons. Ideal influencers should have a strong presence in the beauty and self-care niche. Content should focus on the benefits and experience of using indoor tanning salons."
This influencer focuses on tanning and provides relevant content, making them a strong candidate for the campaign.
#4
Electric Sun Salon & Spa
Electric Sun Salon & Spa
@electricsunsalon
US
LUX SALON IN NO MICH! SPRAY TANS / TEETH WHITENING✨ HAIR / LASHES ☀️
Followers
2.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for beauty and self-care influencers to promote indoor tanning salons. Ideal influencers should have a strong presence in the beauty and self-care niche. Content should focus on the benefits and experience of using indoor tanning salons."
The influencer focuses on tanning salons and provides relevant content, making them a good fit for the campaign.
#5
Anthony Richelot
Anthony Richelot
@nthnyrchlt
Switzerland
#cycloporschist 🚗🚴🏾💨 🚴🏾‍♂️ @ride_bmc 🚴🏾 @dosnoventa 👕 @pasnormalstudios 👨🏾‍💻 @neraluce_studio 🚙🚴🏻‍♀️🚴🏽 @mobilecycleclub
Followers
65.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for beauty and self-care influencers to promote indoor tanning salons. Ideal influencers should have a strong presence in the beauty and self-care niche. Content should focus on the benefits and experience of using indoor tanning salons."
The influencer uses tags related to indoor tanning and beauty, making them a potential fit for the campaign. However, the lack of subscriber count data makes it difficult to assess their reach.
#6
Aglow Dermatology
Aglow Dermatology
@UCXmqHqbcr4Ryd4TapKEIqpg
Welcome to the official channel of New York City’s Aglow Dermatology. Dr. Dina Strachan, board certified and internationally recognized Dermatologist, takes you through all aspects of skin, hair, nails, and everything in between by offering valuable information for your health, tips and tricks to look and feel your best, and Q and A sessions focusing on what you want to know.
Followers
601
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for beauty and self-care influencers to promote indoor tanning salons. Ideal influencers should have a strong presence in the beauty and self-care niche. Content should focus on the benefits and experience of using indoor tanning salons."
The channel focuses on dermatology and skin health, which could align with tanning and skincare routines, but the subscriber count is very low.