Beauty or lifestyle influencers who appeal to young youth, likely teenagers to young adults. No specific gender, location, or platform mentioned.

Product Positioning

The user's query indicates that they are promoting a beauty brand targeted towards young youth. In the existing market, beauty brands that appeal to young audiences often emphasize trends, affordability, inclusivity, and social media presence. Positioning the brand as trendy, accessible and inclusive can help it stand out. Highlighting unique product features such as cruelty-free ingredients, vibrant packaging, or innovative formulas can also attract attention.

Target Customers

The ideal customer profile for this beauty brand would be:

• Age Group: 13-25 years old
• Gender: Predominantly female, but inclusive of all genders
• Interests: Beauty, fashion, social, self-expression
• Behavior: Active on social media platforms like Instagram, TikTok, and YouTube; follows beauty influencers and trends; values peer recommendations and reviews

Illustrative examples:

1. A 16-year-old high school student who loves experimenting with makeup and follows beauty tutorials on TikTok.
2. A 22-year-old college student who is passionate about cruelty-free and vegan beauty products and shares her beauty routines on Instagram.
3. An 18-year-old who enjoys creating makeup looks inspired by pop culture and engages with beauty communities on YouTube.

Potential Influencer Matches

Beauty Gurus

Influencers who specialize in beauty tutorials, product reviews, and makeup transformations. They can create detailed content showcasing the brand's products and their effectiveness.

Lifestyle Influencers

Influencers who share their daily lives, including beauty routines, fashion, and wellness. They can integrate the brand's products into their everyday content, making it relatable to their followers.

Micro-Influencers

Influencers with smaller but highly engaged followings. They often have a more personal connection with their audience, which can lead to higher trust and authenticity in their recommendations.

TikTok Creators

Influencers who create short, engaging videos on TikTok. They can create viral content using the brand's products, such as makeup challenges, transformations, or quick tutorials.

Content Creation Ideas

General Ideas

• Product Tutorials: Step-by-step guides on how to use the products, highlighting their unique features and benefits.
• Before and After: Showcasing the transformation achieved using the products.
• Unboxing and First Impressions: Influencers unbox the products and share their initial thoughts and reactions.

Creative Ideas

• Makeup Challenges: Create a branded hashtag challenge on TikTok where users create looks using the products.
• Themed Looks: Influencers create makeup looks inspired by popular themes (e.g., festivals, holidays, pop culture).
• Collaborations: Partner with influencers to co-create limited edition products or exclusive content series.
• Behind the Scenes: Share behind-the-scenes content of product development, photo shoots, or influencer collaborations to build a connection with the audience.

By leveraging these strategies, the beauty brand can effectively reach and engage its target audience, driving brand awareness and loyalty.