Junge Erwachsene, die in Deutschland leben und sich mit Ausbildungsthemen beschäftigen. Bevorzugt sind Influencer, die auf Instagram oder YouTube aktiv sind.

Product Positioning

The concept of apprenticeship in Germany is well-established, with a strong emphasis on vocational training and practical experience. Positioning a brand or service related to apprenticeships should focus on the benefits of hands-on learning, career readiness, and the bridging of education and employment. Highlighting success stories of apprentices who have transitioned into full-time roles can create a compelling narrative.

For new products or services, consider angles such as enhancing the apprenticeship experience through technology, providing resources for apprentices, or connecting businesses with potential apprentices. Emphasizing the value of skilled labor in the German economy can also resonate well with both businesses and potential apprentices.

Target Customers

The ideal customer profile for an apprenticeship-related campaign includes:

• Young Adults (16-25 years): Individuals seeking vocational training or career opportunities. They are often in high school or recently graduated and looking for practical work experience.

• Parents of Young Adults: Parents who influence their children's career choices and are interested in the benefits of apprenticeships.

• Businesses and Employers: Companies looking to hire apprentices or improve their apprenticeship programs. They value skilled labor and are interested in the benefits of training young talent.

• Educational Institutions: Schools and vocational training centers that promote apprenticeship programs and seek partnerships with businesses.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Career Coaches and Educators: These influencers can provide insights into the benefits of apprenticeships and share success stories, appealing to both young adults and their parents.

• Industry Professionals: Influencers who are established in specific trades or industries can share their personal experiences with apprenticeships, showcasing the real-world benefits and career paths available.

• Youth Lifestyle Influencers: Influencers who focus on young adult audiences can create relatable content that highlights the advantages of choosing an apprenticeship over traditional university routes.

• Local Community Leaders: Influencers who are active in local communities can help promote apprenticeship programs to businesses and young adults, fostering a sense of community involvement.

Content Creation Ideas

To engage the target audience and promote the apprenticeship concept, consider the following content topics and ideas:

• Success Stories: Create video interviews or blog posts featuring successful apprentices who have built rewarding careers through their training.

• Day in the Life: Develop a series showcasing a "day in the life" of an apprentice in various fields, providing a realistic view of what to expect.

• Tips for Success: Share practical advice for young adults on how to secure an apprenticeship, including resume tips, interview preparation, and networking strategies.

• Interactive Q&A Sessions: Host live sessions with industry professionals or career coaches where young adults can ask questions about apprenticeships and career paths.

• Infographics: Design infographics that illustrate the benefits of apprenticeships, statistics on employment rates, and comparisons with traditional education paths.

• Challenges and Rewards: Create content that discusses the challenges apprentices may face and how to overcome them, while also highlighting the long-term rewards of completing an apprenticeship.

By focusing on these strategies, the campaign can effectively engage the target audience and promote the value of apprenticeships in Germany.