Education bloggers, travel influencers, and local influencers in Thrissur. Active on Instagram, YouTube, and Facebook.

Product Positioning

The query suggests a focus on promoting study abroad opportunities in Thrissur. This service can be positioned as a gateway for students in Thrissur to access global education, enhancing their academic and professional prospects. The unique selling points could include personalized counseling, partnerships with reputable international institutions, and comprehensive support services (e.g., visa assistance, accommodation arrangements).

Target Customers

The ideal customer profile would include:

• High School Students: Those in their final years of schooling looking to pursue undergraduate studies abroad.
• Undergraduate Students: Students currently enrolled in local universities who are interested in transferring or pursuing postgraduate studies overseas.
• Parents: Parents of students who are keen on providing their children with international education opportunities.

Illustrative examples:

• A 17-year-old high school student aiming to study engineering in the USA.
• A 20-year-old undergraduate student looking to transfer to a university in Canada for better research opportunities.
• Parents of a high school student who want to explore scholarship options for studying in Europe.

Potential Influencer Matches

Educational Influencers

These influencers specialize in educational content, including study tips, exam preparation, and career advice. They can effectively reach students and parents by sharing their own study abroad experiences, tips on choosing the right university, and the benefits of international education.

Local Influencers

Influencers based in Thrissur or nearby regions who have a strong local following. They can create content in the local language, making it more relatable and trustworthy for the target audience.

Student Influencers

Current students or recent graduates who have studied abroad. They can share firsthand experiences, challenges, and success stories, making the idea of studying abroad more tangible and achievable for prospective students.

Parent Influencers

Parents who have successfully navigated the study abroad process for their children. They can provide insights and reassurance to other parents considering this path for their children.

Content Creation Ideas

General Ideas

• Success Stories: Share testimonials and success stories of students from Thrissur who have studied abroad and achieved their career goals.
• How-To Guides: Create step-by-step guides on the application process, visa procedures, and scholarship opportunities.
• Q&A Sessions: Host live Q&A sessions with educational consultants or alumni to answer common questions about studying abroad.

Creative Ideas

• Day in the Life: Collaborate with student influencers to create "Day in the Life" videos showcasing their experiences at international universities.
• Virtual Campus Tours: Partner with universities to offer virtual tours, giving prospective students a glimpse of campus life abroad.
• Parent Testimonials: Feature videos or blog posts from parents discussing their journey and the benefits they’ve seen in their children’s education and career prospects.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, making the idea of studying abroad more accessible and appealing.