Health and wellness influencers, aged 25-45, focusing on Mediterranean diet and cooking.

Product Positioning

The brand can be positioned as a premium choice in the olive oil market, emphasizing the quality and health benefits of high-quality extra virgin olive oil. Highlighting its role in the Mediterranean diet can appeal to health-conscious consumers who value natural and wholesome ingredients. Fresh angles could include storytelling around the sourcing of olives, the traditional methods of extraction, and the health benefits associated with a Mediterranean lifestyle, such as heart health and longevity.

Target Customers

The ideal customer profile includes:

• Health Enthusiasts: Individuals who prioritize wellness and are likely to incorporate high-quality ingredients into their diets. They may follow health trends and seek out products that support a healthy lifestyle.

• Culinary Aficionados: Home cooks and foodies who appreciate gourmet ingredients and are interested in enhancing their cooking with premium olive oil. They often seek recipes and cooking tips that feature olive oil prominently.

• Mediterranean Diet Followers: Consumers who adhere to or are interested in the Mediterranean diet, which emphasizes the use of olive oil as a staple. This group may include those looking to improve their overall health through dietary changes.

• Eco-conscious Consumers: Individuals who are concerned about sustainability and prefer products that are ethically sourced and environmentally friendly.

Potential Influencer Matches

1. Health and Wellness Influencers: These influencers focus on nutrition, fitness, and overall well-being. They can effectively communicate the health benefits of extra virgin olive oil, reaching an audience that values health-conscious choices.

2. Food and Cooking Influencers: Chefs, home cooks, and food bloggers who create recipes and cooking content can showcase the versatility of olive oil in various dishes, appealing to culinary enthusiasts.

3. Lifestyle Influencers: Influencers who cover a broad range of topics, including wellness, cooking, and home living, can introduce the product to a diverse audience, integrating it into their daily routines and lifestyle content.

4. Sustainability Advocates: Influencers who focus on eco-friendly living and sustainable products can highlight the ethical sourcing and environmental benefits of the olive oil, attracting eco-conscious consumers.

Content Creation Ideas

• Recipe Series: Create a series of videos or blog posts featuring unique recipes that highlight the use of extra virgin olive oil, such as dressings, marinades, and cooking techniques.

• Health Benefits Infographics: Develop visually appealing infographics that outline the health benefits of olive oil, particularly in relation to the Mediterranean diet.

• Cooking Challenges: Launch a social media challenge encouraging followers to create their own recipes using the olive oil, sharing their creations with a specific hashtag.

• Behind-the-Scenes Content: Share stories and videos about the sourcing and production process of the olive oil, emphasizing quality and tradition.

• Collaborative Cooking Events: Partner with influencers for live cooking demonstrations or virtual events where they use the olive oil in real-time, engaging their audience directly.

These content ideas can help create a strong narrative around the product, fostering engagement and encouraging sharing among target audiences.