MyInfluencer
Brief

"search for influencer mom in singapore"

Influencer moms in Singapore

Research Insight & Analysis

Product Positioning

The query does not specify a particular product or service. However, it does indicate a focus on "mom" influencers in Singapore. This suggests that the product or service is likely related to parenting, family, or child-related categories. In the existing market, products in these categories can be positioned to emphasize safety, convenience, educational value, or family bonding. For new products, consider highlighting unique features that differentiate them from existing offerings, such as eco-friendliness, innovative technology, or cultural relevance.

Target Customers

The ideal customer profile would be mothers in Singapore who are active on social media and seek advice, recommendations, and reviews from influencers. These customers are likely to be:

  • Parents of young children or expecting mothers
  • Interested in parenting tips, child development, and family activities
  • Looking for products that make parenting easier, safer, or more enjoyable
  • Engaged in online communities and social media platforms

Illustrative examples:

  1. A first-time mother looking for baby care products and parenting advice.
  2. A working mother seeking convenient solutions for balancing work and family life.
  3. A mother interested in educational toys and activities for her children.

Potential Influencer Matches

Parenting Influencers

These influencers focus on sharing their parenting journey, tips, and product recommendations. They can effectively reach mothers looking for relatable experiences and trustworthy advice.

Lifestyle Influencers

Lifestyle influencers who are also mothers can showcase how they integrate the product into their daily lives, appealing to mothers who follow them for broader lifestyle content.

Health and Wellness Influencers

These influencers can promote products related to child health, nutrition, and wellness, attracting mothers who prioritize their family's health.

Educational Influencers

Influencers who focus on child development and education can highlight products that support learning and growth, appealing to mothers interested in educational content.

Content Creation Ideas

Product Reviews and Demonstrations

Influencers can create detailed reviews and demonstrations of the product, showcasing its features and benefits in real-life scenarios.

Parenting Tips and Hacks

Content that provides useful parenting tips and hacks, incorporating the product as a solution to common parenting challenges.

Family Activities and Experiences

Influencers can share family activities and experiences that involve the product, highlighting its role in creating memorable moments.

Health and Wellness Routines

Content focused on health and wellness routines for children, featuring the product as part of a healthy lifestyle.

Educational Content

Influencers can create educational content that incorporates the product, demonstrating its value in supporting child development and learning.

By collaborating with the right influencers and creating engaging content, the marketing campaign can effectively reach and resonate with the target audience of mothers in Singapore.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencer moms in Singapore
Campaign Objectives
Looking for female influencers who are mothers based in Singapore, aged 25-45, active on Instagram, Facebook, or YouTube. Content should focus on parenting, family life, and lifestyle topics.
Influencer Persona
Female influencers who are mothers, aged 25-45, based in Singapore, active on Instagram, Facebook, or YouTube, focusing on parenting, family life, and lifestyle content.
Content Themes
#MomLife #SingaporeMoms #ParentingTips
#1
tired gen z mom
tired gen z mom
@tiredgenzmom
SG
GenZ Mom | Realistic Daily Vlogs | Moms Supporting Moms✨ 💖: @Kykai Beauty 🫶🏻
Followers
40.9K
Micro Influencer
Engagement Rate
8.7%
Last Post
1 month ago
85%Match Score
Fit for"Influencer moms in Singapore"
This influencer is a GenZ mom based in Singapore, sharing realistic daily vlogs and supporting other moms, which aligns well with the brand's focus on parenting and family life. The content style is relatable and engaging, making it a good match for the brand's desired tone. The influencer's audience likely overlaps with the brand's target demographic, enhancing the potential for collaboration.
#2
It’s Evee
It’s Evee
@workingwithmonolids
SG
professional stay at home mom in singapore 🇮🇩
Followers
317.2K
Macro Influencer
Engagement Rate
2.3%
Last Post
3 weeks ago
60%Match Score
Fit for"Influencer moms in Singapore"
This influencer is a professional stay-at-home mom based in Singapore, which aligns perfectly with the brand's requirement for female influencers who are mothers. However, the content focus appears limited, lacking a broader range of parenting and lifestyle topics that the brand seeks. Overall, while there is a good alignment in location and motherhood, the content scope may not fully meet the brand's needs.
#3
💞🇵🇭ilocana girl🇸🇬🥰💞
💞🇵🇭ilocana girl🇸🇬🥰💞
@joenaviecarmen37
SG
#singlemotherof2# (widowmom) simpleng ilocana #🇵🇭🇵🇭#
Followers
11.0K
Micro Influencer
Engagement Rate
0.3%
Last Post
3 weeks ago
60%Match Score
Fit for"Influencer moms in Singapore"
This influencer identifies as a single mother and shares content related to her experiences, which could resonate with the brand's focus on parenting. However, the content does not explicitly focus on family life or lifestyle topics, which may limit its alignment with the brand's campaign goals. Additionally, the influencer's location in Singapore is a positive factor, but the overall content may not fully meet the brand's expectations.
#4
nkboo691singapore
nkboo691singapore
@nkboo691
SG
Content Creator from Singapore. 50yo Mom of 5. Retiree. #bugisjawachulia
Followers
16.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Influencer moms in Singapore"
This influencer is a mother based in Singapore, which aligns with the brand's target audience. However, the content focus appears to be more niche and less aligned with general parenting and family lifestyle topics. The overall engagement and content style may not fully resonate with the brand's desired messaging.
#5
🔒 Star⭐ Apple🍏 Shai 🔒
🔒 Star⭐ Apple🍏 Shai 🔒
@starhoneyapple
SG
Love me for who I am 🦋✨❤️
Followers
5.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Influencer moms in Singapore"
This influencer identifies as a single mom in Singapore and uses hashtags related to strong women and single motherhood, which aligns with the brand's focus on parenting and family life. However, the content description does not explicitly mention parenting tips or lifestyle content, which are key areas for the brand. While there is potential for collaboration, the lack of clear content focus may limit effectiveness.
#6
Sha_Nikita❤️🇸🇬
Sha_Nikita❤️🇸🇬
@sha_nikita
SG
My Black 🍑Life in Singapore Black |Beautiful| Lifestyle shadai.nikita@gmail.com
Followers
81.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Influencer moms in Singapore"
This influencer is based in Singapore, which aligns with the brand's geographical requirement. However, the content focus on lifestyle and beauty may not align with the parenting and family life themes the brand is looking for. The overall engagement and content style may not fully resonate with the brand's desired messaging.