Perempuan, usia 25-40 tahun, berdomisili di Palembang, berfokus pada parenting dan gaya hidup keluarga.

Product Positioning

To effectively position a brand, product, or service in the market, it is essential to understand the unique selling propositions (USPs) that resonate with the target audience. For a product aimed at parents, particularly those with children, emphasizing aspects such as safety, educational value, and convenience can be beneficial.

For new products, consider leveraging trends in parenting, such as eco-friendliness or technology integration, to create a compelling narrative. Highlighting how the product simplifies parenting or enhances the child's development can create a strong connection with potential customers.

Target Customers

The ideal customer profile for this campaign would include:

• Parents in Palembang: Specifically targeting mothers or fathers who are actively engaged in their children's lives and seek products that enhance their parenting experience.

• Age Group: Parents aged 25-40, who are likely to be tech-savvy and influenced by social media.

• Interests: Health-conscious, education-focused, and environmentally aware parents who value quality and safety in products for their children.

Illustrative examples include:

• A mother in her early 30s who is looking for organic baby food options.

• A father who is interested in educational toys that promote STEM learning for his children.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Parenting Bloggers/Vloggers: These influencers often share personal experiences and product reviews, making them relatable to other parents. Their content can provide authentic endorsements of the product.

• Family Lifestyle Influencers: Influencers who focus on family life, sharing tips and experiences related to parenting, can effectively showcase how the product fits into daily routines.

• Local Influencers: Influencers based in Palembang who have a strong local following can help create a community connection, making the product more appealing to local parents.

• Child Development Experts: Collaborating with educators or child psychologists who can endorse the product based on its educational value can add credibility.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Parenting Tips and Hacks: Create content that offers practical advice for parents, integrating the product as a solution to common challenges.

• Educational Activities: Share ideas for fun and educational activities that incorporate the product, encouraging parents to engage with their children.

• Real-Life Testimonials: Feature stories from parents who have successfully used the product, highlighting its benefits and impact on their family life.

• Interactive Challenges: Launch social media challenges that encourage parents to share their experiences with the product, fostering community engagement and user-generated content.

• Behind-the-Scenes: Provide insights into the product's development, focusing on safety and quality, to build trust with potential customers.

By aligning content with the interests and needs of the target audience, the campaign can create a strong connection and drive engagement.