Influencers based in Tbilisi, diverse niches, local engagement

Product Positioning

To effectively position your brand, product, or service in the Tbilisi market, consider the local culture, trends, and consumer behavior. Emphasize unique selling points that resonate with the local audience, such as sustainability, local craftsmanship, or community engagement. If your product is new, identify gaps in the market that your offering can fill, and leverage local influencers to create a relatable narrative around your brand.

Target Customers

The ideal customer profile for your campaign may include:

• Young Professionals: Individuals aged 25-35 who are tech-savvy and value quality and innovation. They are likely to engage with lifestyle and tech influencers.

• Students: University students aged 18-24 who are looking for affordable yet trendy products. Collaborating with influencers who focus on student life and budget-friendly options can be effective.

• Families: Parents aged 30-45 who prioritize quality and safety in products for their children. Influencers who specialize in parenting and family-oriented content can reach this demographic.

Potential Influencer Matches

1. Lifestyle Influencers: These influencers can showcase your product in everyday scenarios, making it relatable to a broad audience. They often have a diverse following that includes young professionals and families.

2. Micro-Influencers: With a smaller but highly engaged audience, micro-influencers can create authentic connections with their followers. They are often seen as more trustworthy and can effectively promote niche products.

3. Local Celebrities: Collaborating with well-known figures in Tbilisi can provide significant visibility and credibility. Their established reputation can help your brand gain instant recognition.

4. Niche Influencers: Depending on your product, consider influencers who specialize in specific areas such as health, beauty, or technology. Their targeted audience can lead to higher conversion rates.

Content Creation Ideas

• Behind-the-Scenes Content: Share the story of your brand, including the production process, sourcing of materials, or the inspiration behind your product. This transparency can build trust and engagement.

• User-Generated Content Campaigns: Encourage customers to share their experiences with your product on social media. This can create a sense of community and provide authentic testimonials.

• Interactive Challenges: Create challenges that encourage participation, such as photo contests or themed hashtags. This can increase engagement and visibility.

• Local Collaborations: Partner with local artists or businesses to create limited-edition products or events. This not only supports the local economy but also attracts attention from the community.

• Educational Content: Provide value through tutorials, tips, or informative posts related to your product. This positions your brand as an authority in the field and can attract a loyal following.