MyInfluencer
Brief

i need influencer that make content with there grandkids

Grandparents, aged 50+, family-oriented, relatable, engaging, active on social media platforms like Instagram and YouTube.

Research Insight & Analysis

Product Positioning

To effectively position a brand or product that resonates with influencers creating content with their grandkids, it is essential to focus on themes of family, nostalgia, and generational bonding. This positioning can tap into the emotional aspects of family life, emphasizing the joy and connection that comes from spending time with loved ones. For new products, consider how they can enhance family experiences, such as educational toys, family-friendly activities, or products that facilitate shared experiences between grandparents and grandchildren. Fresh angles could include promoting the idea of creating lasting memories or fostering learning through play.

Target Customers

The ideal customer profile for this campaign would likely include:

  • Grandparents: Individuals aged 50 and above who are actively involved in their grandchildren's lives and seek products that enhance these relationships.

  • Parents: Adults aged 30-50 who are looking for ways to encourage their parents to engage with their children, often seeking gifts or activities that promote family bonding.

  • Family-oriented individuals: People who value family time and are interested in products that facilitate shared experiences across generations.

Illustrative examples include:

  • A 60-year-old grandmother who enjoys crafting with her grandchildren and is looking for new craft supplies or kits.

  • A 40-year-old mother who wants to find engaging educational toys that her children can enjoy with their grandparents.

Potential Influencer Matches

Suitable types of influencers for this campaign could include:

  • Family Lifestyle Influencers: These influencers often share content about family activities, parenting tips, and generational bonding. They can effectively reach both grandparents and parents, showcasing how products can enhance family interactions.

  • Grandparent Influencers: Influencers who specifically focus on the grandparenting experience can provide authentic content that resonates with their audience, sharing personal stories and product recommendations that highlight the joys of spending time with grandchildren.

  • Craft and DIY Influencers: Influencers who specialize in crafting or DIY projects can create engaging content that demonstrates how to use products in fun, creative ways with grandchildren, appealing to both grandparents and parents.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

  • "Day in the Life" Videos: Showcasing a typical day spent with grandchildren, highlighting activities and products that enhance these moments.

  • Crafting Tutorials: Step-by-step guides for fun projects that grandparents can do with their grandchildren, promoting creativity and bonding.

  • Storytime Sessions: Influencers reading children's books or sharing stories that emphasize family values, encouraging viewers to engage with their own families.

  • Memory-Making Challenges: Encouraging followers to share their own experiences with their grandchildren, using a specific hashtag to create a sense of community and connection.

  • Generational Wisdom: Content that features grandparents sharing life lessons or skills with their grandchildren, promoting the idea of learning through family interaction.

These ideas can help create engaging, shareable content that resonates with the target audience and encourages participation.

Curated Influencer List - Searching

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