Hombres y mujeres, edad variada, ubicados en España, ocupación en fitness o salud, presencia en Instagram y YouTube.

Product Positioning

To effectively position a running-related product or service in the Spanish market, it is essential to highlight its unique features and benefits. This could involve emphasizing aspects such as performance enhancement, comfort, sustainability, or community engagement. For instance, if the product is a new line of running shoes, focusing on innovative technology that improves running efficiency or reduces injury risk can attract attention. Additionally, aligning the product with popular running events or local running communities can enhance its visibility and relevance.

Target Customers

The ideal customer profile for a running product in Spain may include:

• Fitness Enthusiasts: Individuals who regularly participate in running events, marathons, or fitness challenges. They are likely to be aged 25-40, health-conscious, and active on social media platforms.

• Casual Runners: People who run for leisure or fitness but may not participate in competitive events. This group often seeks comfortable and stylish running gear.

• Eco-Conscious Consumers: Customers who prioritize sustainability and are interested in products made from eco-friendly materials.

• Local Running Communities: Groups or clubs that organize running events and promote a healthy lifestyle, often influencing their members' purchasing decisions.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fitness Influencers: These individuals often have a dedicated following of fitness enthusiasts. They can provide authentic reviews and showcase the product in action, appealing to those who are serious about running.

• Lifestyle Influencers: Influencers who focus on a healthy lifestyle can attract casual runners and eco-conscious consumers. Their content can highlight the product's versatility and style, making it appealing for everyday wear.

• Local Athletes: Collaborating with local runners or athletes who participate in regional events can create a strong connection with the community. Their endorsement can lend credibility and encourage local customers to engage with the brand.

• Sustainability Advocates: If the product has eco-friendly features, partnering with influencers who focus on sustainability can effectively reach environmentally conscious consumers.

Content Creation Ideas

To engage the target audience and promote the product, consider the following content topics and ideas:

• Running Tips and Tricks: Create content that offers valuable advice on improving running techniques, injury prevention, and training plans.

• Behind-the-Scenes: Share the story of the product's development, including the technology and materials used, to build a connection with consumers.

• User-Generated Content: Encourage customers to share their running experiences with the product on social media, creating a sense of community and authenticity.

• Challenges and Competitions: Organize running challenges or competitions that encourage participation and engagement, with prizes that include the product.

• Sustainability Stories: Highlight the eco-friendly aspects of the product through storytelling, showcasing how it contributes to a healthier planet.

By focusing on these strategies, the marketing campaign can effectively resonate with the target audience and enhance brand visibility in the competitive running market in Spain.