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Brief

"Influencers for interior decorators, such as realtors, home builders, condo communities in Atlanta"

Influencers for interior decorators, such as realtors, home builders, condo communities in Atlanta

Research Insight & Analysis

Product Positioning

For interior decorators targeting realtors, home builders, and condo communities in Atlanta, the brand can be positioned as a premium service that enhances property value and appeal. The focus should be on creating aesthetically pleasing, functional, and market-ready interiors that attract potential buyers and tenants. Emphasize the unique selling points such as expertise in local market trends, personalized design solutions, and a portfolio of successful projects.

Target Customers

The ideal customer profile includes:

  • Realtors: Professionals who need to stage homes to make them more appealing to potential buyers.
  • Home Builders: Companies looking to showcase their new constructions in the best possible light to attract buyers.
  • Condo Communities: Property managers or developers who want to enhance the appeal of their units to attract and retain tenants.

Illustrative Examples

  1. Realtor Jane: A top-selling agent in Atlanta who frequently deals with high-end properties and needs to stage homes to maximize their market value.
  2. Builder Bob: A local home builder specializing in luxury homes who wants to showcase his properties with stunning interiors.
  3. Condo Manager Mike: A property manager for a high-rise condo community looking to update the interiors of model units to attract new tenants.

Potential Influencer Matches

Types of Influencers

  1. Interior Design Influencers: Professionals who share design tips, home tours, and renovation projects. They can showcase the decorator's work and provide credibility.
  2. Real Estate Influencers: Realtors or real estate bloggers who have a significant following. They can highlight how well-staged homes sell faster and for higher prices.
  3. Local Lifestyle Influencers: Influencers who focus on Atlanta's lifestyle, including home and living. They can reach a local audience interested in home improvement and real estate.

Examples

  • Interior Design Influencer: An Atlanta-based interior designer with a strong Instagram presence who frequently collaborates with local businesses.
  • Real Estate Influencer: A popular real estate YouTuber who covers the Atlanta market and provides tips on buying and selling homes.
  • Local Lifestyle Influencer: An Atlanta lifestyle blogger who covers various aspects of living in the city, including home decor and real estate trends.

Content Creation Ideas

General Ideas

  1. Before and After Transformations: Showcasing the dramatic changes in properties after interior decoration.
  2. Home Staging Tips: Practical advice on how to stage homes to sell quickly.
  3. Design Trends: Highlighting the latest interior design trends specific to the Atlanta market.

Creative Ideas

  1. Virtual Home Tours: Collaborate with influencers to create virtual tours of beautifully decorated homes.
  2. DIY Projects: Simple DIY home improvement projects that can be done to enhance property value.
  3. Client Testimonials: Videos or posts featuring satisfied clients (realtors, builders, condo managers) discussing how the interior decorator's services have benefited them.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a leader in the interior decoration market for realtors, home builders, and condo communities in Atlanta.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Influencers for Atlanta interior decorators
Influencer Persona
Interior design experts, realtors, home builders, condo community managers
Content Themes
#InteriorDesignAtlanta #HomeStaging #CondoLiving
#1
THELIFESTYLEDCO
THELIFESTYLEDCO
@UCKoLQ6r7vmQftY-8iFizRAQ
US
Kristen Forgione is the Creator + Principal Designer of THELIFESTYLEDCO Design Firm and Retail Shops, specializing in a minimal + modern aesthetic called, Organic Desert Living. After 10 years in career fields from finance to hospitality, it was her stint in Los Angeles fashion school, that reignited her childhood passion for all things color + design. Now calling Arizona home, LCO has led the west coast design market for the last seven years, with clients nationwide, a design studio, two brick + mortar retail shops and a team of desert loving designers and support staff. THELIFESTYLEDCO has garnered attention in the media world from HGTV, Houzz, The Today Show, Modern Luxury Magazine and Luxe Magazine, just to name a few.
Followers
101.0K
Macro Influencer

Engagement Rate

9999

Avg View

11572

Last Post

9999 days ago

90%Match Score
Fit for"Influencers for Atlanta interior decorators"
The channel focuses on interior design with a minimal and modern aesthetic, making it a strong fit for the brand's content ideas.
#2
IT'S ELLE
IT'S ELLE
@UCpcna2gXzjoqV3r3JYNyRLg
US
IT'S ELLE: All About Home Decor Inspiration ~Interior Design ~ Gallery/Store Tours ~ Model Home Tours ~ Hauls ~ Shop With Me ~ Fashion ~ FUN Instagram: ITSELLEDECOR Fun Fact: All 3 of my names start with "L", so just call me ELLE !
Followers
49.1K
Micro Influencer

Engagement Rate

9999

Avg View

4868

Last Post

9999 days ago

85%Match Score
Fit for"Influencers for Atlanta interior decorators"
The channel focuses on home decor inspiration and interior design, making it a strong fit for the brand's content ideas.
#3
OUR CHOYS - wnętrza i diy
OUR CHOYS - wnętrza i diy
@UCm3fHAtPFsv2_5UpjD8gr4A
PL
Z tej strony Ela i Mateusz. Na kanale zajmujemy się tematyką wnętrzarską i w mniejszym stopniu podróżniczą. Znajdziecie u nas home-toury, poradnik diy, vlogi z podróży czy wycieczki po sklepach.
Followers
18.6K
Micro Influencer

Engagement Rate

9999

Avg View

3700

Last Post

9999 days ago

85%Match Score
Fit for"Influencers for Atlanta interior decorators"
The channel focuses on interior design and DIY projects, making it a strong fit for the brand's content ideas.
#4
VANESSA HOME STAGER
VANESSA HOME STAGER
@UCHOawJ8LrQXBYbcH1hfscOg
US
The Encore difference is in the details. Details that transform any home into the best it can be. A home that stands out above the rest. Not just a staged home, but a home with a balanced design that’s on-trend. One that helps bring the highest price offers and the fastest sales possible. Our solutions are intended to stimulate buyers’ emotions and imaginations, drawing attention to key features of the home with intriguing patterns, soft textures, and clean, uncluttered spaces in order to highlight the features of real estate. We specialize in envisioning and then creating the dream home buyers seek. We arrange furniture and lay out accessories not only to show each space in its best light, but to provide a positive effect on how each space feels. Ultimately the entire home is brought together. Showcased are key features, instilling its space with balance. We help buyers envision themselves living in the home.
Followers
5.4K
Micro Influencer

Engagement Rate

9999

Avg View

2214

Last Post

9999 days ago

85%Match Score
Fit for"Influencers for Atlanta interior decorators"
VANESSA HOME STAGER specializes in home staging and interior design, which aligns perfectly with the brand's content ideas. The subscriber count is moderate, providing a good balance of reach and engagement.
#5
Francesca Martinelli • una casa alla volta
Francesca Martinelli • una casa alla volta
@UCR6zltJtkbzk01rAeY0kqAg
US
👋 Ciao a tutte e benvenute sul mio canale. Sono Francesca mamma di Vento e Tempesta, Home Stager.
 2 anni fa abbiamo lasciato la nostra Modena 🇮🇹 e ci siamo trasferiti in Florida 🌴🇺🇸 Aiuto le persone ad arredare casa come su Pinterest senza spendere una fortuna 🛋️✨e a trasformare la passione per l’home decor in guadagno 🚀 grazie alla mia accademia “HOOMS Academy” con +1300 studenti e alla mia esperienza di +10 anni in home staging. In più qui trovi: + home decor and styling tips + prodotti casa, beauty, lifestyle che sono per me #maipiusenza + liste di prodotti Amazon 🇺🇸 che trovo per te disponibili in Italia 🇮🇹 + poca organizzazione casa (solo il giusto necessario) + shock culturali, differenze tra Italia e Stati Uniti 🇮🇹🇺🇸 e paesaggi mozzafiato dalla Florida 🌴🌊☀️ Francesca ♡ Consulenze | collaborazioni: info@hooms.it ⋒ Instagram: @unacasaallavolta ⋒ Pinterest: https://www.pinterest.it/unacasaallavolta/ ⋒ Website: https://www.hooms.it
Followers
12.7K
Micro Influencer

Engagement Rate

9999

Avg View

15404

Last Post

9999 days ago

85%Match Score
Fit for"Influencers for Atlanta interior decorators"
The channel focuses on home staging and interior design, making it a strong fit for the brand's content ideas.
#6
La Botte Secrète Décoration
La Botte Secrète Décoration
@UCzT93HRuK011j4-JwICIBhQ
FR
Nathalie Evrard, architecte d'intérieur depuis 2012, vous partage conseils pour améliorer & sublimer son intérieur à petits prix. 🏠 Coaching Déco & psychologie de l'habitat 🌿 Bien être dans la maison 👢Réutiliser & Transformer seconde main ✨ La décoration comme mode d'expression et de créativité ☀️ Mettre du soleil dans son intérieur 🏠 Moderniser et mettre au goût du jour son intérieur 🎨 Mettre couleurs et vie dans son intérieur
Followers
69.0K
Micro Influencer

Engagement Rate

9999

Avg View

1291

Last Post

9999 days ago

85%Match Score
Fit for"Influencers for Atlanta interior decorators"
The channel focuses on interior design and home decor, making it a strong fit for the brand's content ideas.