The focus is on reaching e-commerce platforms, Facebook shops, and individual business owners in Bangladesh. The product or service should be positioned as a valuable tool or solution that enhances online business operations, increases sales, or improves customer engagement. Highlighting features that cater specifically to the needs of small to medium-sized enterprises (SMEs) in Bangladesh can create a strong market fit. Emphasizing ease of use, cost-effectiveness, and local relevance can further strengthen the positioning.
The ideal customer profile includes:
Illustrative examples include a local fashion boutique owner expanding to online sales, a tech-savvy entrepreneur launching a new gadget store, or a traditional business owner transitioning to digital platforms.
E-commerce Experts: Influencers who specialize in online business strategies and can provide insights and tips to their audience. They can effectively reach e-commerce entrepreneurs and Facebook shop owners.
Social Media Marketers: Influencers with a strong presence on platforms like Facebook and Instagram, who can demonstrate the benefits of using the product for social commerce.
Local Business Advocates: Influencers who focus on supporting and promoting local businesses in Bangladesh. They can connect with individual business owners and highlight the product's local relevance.
Success Stories: Share case studies or testimonials from local businesses that have successfully used the product to grow their online presence.
How-to Guides: Create content that provides step-by-step instructions on setting up and optimizing e-commerce platforms or Facebook shops using the product.
Live Demonstrations: Host live sessions or webinars with influencers showcasing the product's features and benefits in real-time.
Local Business Spotlights: Collaborate with influencers to feature local businesses using the product, highlighting their journey and achievements.
These content ideas aim to engage the target audience, demonstrate the product's value, and encourage adoption among e-commerce and business communities in Bangladesh.