The product or service in question is related to banking in Kuwait. To position this effectively in the market, the brand should emphasize trust, security, and convenience. Highlighting unique features such as innovative banking solutions, customer service excellence, and digital banking capabilities can set the brand apart from competitors. For new products, focusing on how they simplify financial management or offer exclusive benefits can attract attention.
The ideal customer profile for a banking service in Kuwait would include:
By leveraging these strategies, the bank can effectively reach its target audience and build a strong presence in the Kuwaiti market.
Extracted from Campaign Brief & Market Analysis