Influencers should be male or female, aged 25-45, located in Ontario, with a background in skilled trades or blue-collar work. They should have a strong presence on platforms like Instagram and TikTok.

Product Positioning

To effectively position job offers for blue-collar roles such as carpenters, framers, and drone pilots in Ontario, the brand should emphasize the stability, growth potential, and community impact of these professions. Highlighting the demand for skilled trades and the opportunities for career advancement can resonate well with potential candidates. Additionally, showcasing the benefits of working in these fields, such as competitive salaries, job satisfaction, and the chance to work on meaningful projects, can create a compelling narrative.

For new products or services related to these job offers, consider angles that focus on the skills gap in the industry, the importance of vocational training, and the role of technology in modern blue-collar jobs, such as the use of drones in construction and surveying.

Target Customers

The ideal customer profile for these job offers includes:

• Young Adults (18-30 years old): Individuals seeking stable employment after high school or those looking to switch careers. They may be interested in vocational training programs or apprenticeships.

• Career Changers (30-50 years old): Professionals from other sectors looking for new opportunities in skilled trades. They may have transferable skills and are motivated by job security and growth potential.

• Recent Graduates from Trade Schools: Individuals who have completed training in carpentry, framing, or drone operation and are actively seeking job placements.

• Parents of Young Adults: Parents who are encouraging their children to consider skilled trades as a viable career path.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Trade Professionals: Influencers who are established carpenters, framers, or drone pilots can share their experiences and insights, making them relatable to potential candidates. Their authentic stories can inspire others to consider these careers.

• Vocational Educators: Influencers who teach or promote vocational training can help highlight the importance of skilled trades and the pathways available for entering these fields.

• Local Community Figures: Influencers who are active in the Ontario community, such as local business owners or community leaders, can help promote job offers by emphasizing the local economic impact of skilled trades.

• Career Coaches: Influencers who specialize in career development can provide valuable advice on transitioning into blue-collar jobs, making them a great fit for promoting job offers.

Content Creation Ideas

To engage the target audience and promote the job offers, consider the following content topics and ideas:

• Success Stories: Share testimonials and success stories from individuals who have built rewarding careers in carpentry, framing, or drone operation. This can inspire others to pursue similar paths.

• Day in the Life: Create video content showcasing a day in the life of a carpenter, framer, or drone pilot. This can provide insights into the daily tasks and rewards of these professions.

• Skill Development Tips: Offer tips and resources for developing skills relevant to these trades, such as woodworking techniques or drone operation tutorials.

• Community Impact: Highlight projects that have positively impacted the local community, showcasing the importance of skilled trades in building and maintaining infrastructure.

• Interactive Q&A Sessions: Host live sessions with industry professionals where potential candidates can ask questions about careers in skilled trades, training programs, and job opportunities.

By focusing on these strategies, the marketing campaign can effectively attract and engage potential candidates for blue-collar job offers in Ontario.