Influencers should be book bloggers, bookstagrammers, or YouTube book reviewers, aged 18-40, with a strong presence in the book community.

Product Positioning

The concept of "bookish gifts" can be positioned as a niche market that caters to avid readers, literary enthusiasts, and gift-givers looking for unique, thoughtful presents. This positioning can leverage the growing trend of personalized and themed gifts, particularly in the context of book culture.

To differentiate in the market, the brand could focus on curated gift boxes that include not only books but also related merchandise such as bookmarks, book-themed candles, and literary-themed apparel. Emphasizing sustainability and supporting local authors or independent bookstores can also resonate well with the target audience.

Target Customers

The ideal customer profile for bookish gifts includes:

• Avid Readers: Individuals who frequently purchase books and are always on the lookout for new titles or related merchandise. They often engage with book communities online and offline.

• Gift Givers: Friends and family members of readers who want to find the perfect gift for birthdays, holidays, or special occasions. They may not be as knowledgeable about books but appreciate the thoughtfulness of book-related gifts.

• Literary Enthusiasts: People who participate in book clubs, attend literary events, or follow book influencers on social media. They are likely to appreciate unique and themed gifts that reflect their interests.

Examples of potential customers include:

• A college student who loves fantasy novels and is looking for unique gifts for their friends.
• A parent who wants to encourage their child's reading habit with engaging book-themed gifts.
• A book club member who seeks to surprise fellow members with curated gift boxes.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Bookstagrammers: Influencers who share book-related content on Instagram. They can showcase the gifts in aesthetically pleasing ways, appealing to visual consumers.

• BookTubers: YouTube influencers who create content around book reviews, recommendations, and unboxings. Their video format allows for in-depth discussions about the gifts and how they relate to popular books.

• Literary Bloggers: Bloggers who focus on book reviews, author interviews, and literary discussions. They can provide written content that highlights the uniqueness of the gifts and their relevance to the reading community.

• Lifestyle Influencers: Influencers who cover a broader range of topics but have a significant following among readers. They can introduce bookish gifts to a wider audience, integrating them into lifestyle content.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Gift Guides: Create seasonal or themed gift guides that highlight different bookish gifts for various occasions, such as holidays, birthdays, or special events.

• Unboxing Videos: Collaborate with influencers to create unboxing videos showcasing the gift boxes, emphasizing the excitement of receiving bookish gifts.

• Reading Challenges: Launch a reading challenge that encourages customers to read specific genres or authors, with the chance to win bookish gifts as prizes.

• User-Generated Content: Encourage customers to share their own photos and experiences with the gifts on social media, creating a community around the brand.

• Themed Book Clubs: Host virtual book clubs centered around specific themes or genres, where participants can discuss books and receive related gifts.

These content ideas can help create buzz around the brand and foster a community of book lovers who are excited about bookish gifts.